Written by
Mackenzie TaylorPosted last year
With more and more people joining and being active on Facebook recently (yes, it’s true!), it’s time to step up your Facebook game. As a brand on Facebook, you hopefully already have people following your business, but how do you get them to actually engage with your content? It’s a lot easier than you think! Here are our favorite Facebook post ideas to try today to get your audience to start engaging.
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What is good engagement on a Facebook post?
Let’s start off with the simple questions first: What is considered good engagement on Facebook? According to Hootsuite, the average engagement rate on Facebook is 0.11% for status posts, 0.08% for video posts, and 0.12% for photo posts—so anything above 1% engagement is considered really good for Facebook.
What type of Facebook posts get the most engagement?
It all depends on what your audience wants and likes from you. Just because something works for one person and brand, doesn’t mean it’s going to work for you and your brand! It’s important to go through your analytics and see what your audience wants from you and start creating more content like that.
How to calculate Facebook engagement
If you’re wanting to manually figure out your Facebook engagement, you need to analyze interactions and activity on your Facebook posts and page.
The main metrics you want to keep an eye on are likes, comments, shares, and clicks. Calculating the engagement rate for a Facebook post is super easy. Use the formula:
Engagement rate = [(Total Likes + Total Comments + Total Shares + Total Clicks) / Total Reach]*100
Total reach is the number of unique users who saw the post. If you want to determine the overall engagement rate for your page over a certain timeframe, sum up the engagement metrics for all of your posts during that timeframe and apply the exact same formula!
How to maximize your Facebook reach
The more engaged your posts are, the more Facebook will push your content to the top of peoples’ feeds. There are different methods to make sure your content gets engaged with the most, outside of posting incredibly engaging content. Here are a few tips on things to do before hitting “publish” on your next post:
Optimize the content: Make sure the content you’re posting is specific to Facebook. You can cross-post your content all you want, but make sure the content makes sense to the platform you’re posting to.
Post at the best time: Figure out when your audience is online and post during that time. It’s important to have people engage with your content quickly so Facebook knows it’s a good post. Check your analytics so you can be sure to post when your audience is online!
Schedule content: Being consistent on Facebook is incredibly important. If you want to grow your audience, you need to be consistent with the content that you’re posting, so scheduling your content in advance will help you maintain consistency.
What are the different types of Facebook posts?
There are a few different types of posts that you can create on Facebook like text posts, photo posts, link posts, video posts, live videos, Facebook Stories, and Facebook Reels.
What types of posts should you create on Facebook?
Showcase how to use your product or service
Want people to not only engage with your post but also buy something from you too? Of course, you do!
Let your audience know exactly what they are going to get and how to make the most out of your product or service by showing off different ways they can use it through a variety of Facebook posts.
Share tips and tricks
This can go along with the suggestion above—but share some tips and tricks that your audience would be interested in. Perhaps the tips are related to your business and product. Or, perhaps it’s something you stumbled upon recently and feel like more people should know about.
Share blog content
One of the best ways to get better engagement on your Facebook AND higher website traffic is by sharing your blog content on your Facebook!
Sharing blog or website content is an easy content idea to add to your social media calendar. You can share posts when they are brand new or even if they are old (as long as the content is evergreen and makes sense to still be shared!) so you can get more traffic to your website.
Show off your brand personality
People follow a brand either because they love the brand and are brand loyal, or because they like the brand’s personality online. Think of the brands that have the most amount of followers recently—Ryanair, Duolingo, Wendy’s—and it’s all because they share content that showcases the brand’s personality in a very loud way.
Figure out what your brand’s personality is and be sure to construct content that shows that personality off in the best possible way.
Promote any sales or discounts
This is such an easy way to get engagement on your content—share any sales that are happening or a special discount code! Make it a way for people to engage. Tell people to share or comment on their favorite thing about your brand and you’ll DM them a discount code for your brand or business.
Share reviews and testimonials
People are more likely to buy a product or service when there is a testimonial or review from an actual client. It makes your brand more trusted. And when you share a review that people connect with, it makes your audience want to engage and comment.
Show off your team
Showing off the team that makes the business or brand run each and every day is such an important thing to do on social media! It makes your audience feel more connected to your brand because they can see that there are real people making things happen behind the scenes.
Promote events
Everyone loves an event! If your brand or business is throwing an event (or if you’re going to be part of an event!), share the link to the event! Ask people to share the event or comment if they are going to be attending so your engagement on the post increases.
Do a Facebook Live
We know how scary it can be to do a Facebook Live but it’s such an effective way to get in front of your audiences’ faces. Be sure to do an announcement that you will be doing a live so people know when to tune in and see that engagement appear on your Live.
Ask your audience questions
Not sure what your audience wants from you? Ask them questions and dig deeper into what they want from you! The questions can be about anything—about your business, about their day, about what they have accomplished over the year. Just ask!
Make the most of your Facebook posts by using Flick’s AI Social Media Marketing Assistant
If you’re having a hard time trying to come up with a caption or content idea for your Facebook post, try out Flick’s AI Social Media Marketing Assistant.
All you have to do is type in a topic or keyword that you want to dig deeper into and the AI Assistant will give you content ideas in seconds. From there, select which ideas you like the most, and the AI Assistant will come up with on-brand, engaging captions that are perfect for your audience and brand.
With the AI Assistant, you’ll be able to:
- Create content fast and never run out of ideas
- Brainstorm various post ideas from a single word
- Get auto-generated hashtags based on your captions that are the best fit for your content
- Get captions completely written in your brand voice
- Repurpose long-form content instantly into bite-size posts
- Analyze all of your social media content and see how you compare to your competition
- Schedule all of your content out from Flick with a single click of a button
Ready to get started? Try the AI Caption Generator for free now or start a free 7-day trial to get started now.
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