There are a number of different ways you can use an AI tool for analytics and reporting. If you’re a social media manager wondering why you should jump on the AI bandwagon, here are some of the benefits of using AI social media analytics:
Gather real-time data from across multiple social media platforms without lifting a single finger (well, maybe one to press “Enter”). This data will include metrics like engagement rate, follower growth, demographics, and shares. Using a tool for data collection and monitoring will help give you an overall idea of your social media performance across all channels.
Wondering how your audience truly feels about your content? Using NLP techniques, the AI tool can determine the sentiment behind your different social media posts, comments, and mentions. By doing this, it can analyze whether the sentiment is positive, negative, or neutral. This will help you know whether people are actually connecting with your content and brand, or if they’d rather see something else.
While we don’t think you should jump on every trend imaginable, it is good to know what trends are happening or emerging. When you use an AI tool, it can start recognizing different topics, popular hashtags, influential people, and more. This will help you shape your social media strategy and get ahead of the curve on trends when they are happening.
You need to know who the heck your audience is and the way to do that is by checking out your insights. With an AI tool, you’ll get more detailed insights into your audience and it can even segment the audience based on demographics, interests, and behavior. You can then take this information and create a better marketing strategy by targeting your audience better, tailoring your content, and improving where you target in your ads.
This is probably one of the biggest reasons to get an AI tool for your social media analytics.
AI tools can help provide recommendations on ways to optimize your content based on the past performance of your account. Through AI, you can figure out the best time to post, and what content works best for your audience, and it can even generate various content ideas based on popular topics.
Now it’s time to see how your content measures up after you’ve posted! AI tools can help you get a comprehensive overview of your analytics and provide you with metrics and insights on whatever KPIs you’re looking for—reach, engagement, conversions, ROI! By using an AI tool, you’ll be able to keep better track of how effective your strategy is and how you can make better decisions moving forward.