How to Use AI in Your Marketing Strategy
Unsure of how to incorporate AI into your marketing? Here is everything you need to know about AI and how to use AI in marketing for the future.
Posted 6 months ago
Written by
Mackenzie TaylorPosted 6 months ago
It seems like everyone and their brother are talking about AI currently and if you’re unsure where to get started, we’re going to help you learn everything you need to know about artificial intelligence and why you should start learning how to incorporate it into your marketing strategy … or be left behind. We’re going to teach you everything you need to know about AI and how to use AI in marketing for the future.
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What is AI marketing?
Let’s start with the basic question first: what the heck is AI marketing anyway? AI or artificial intelligence in marketing is when you use AI tools to help make your job in marketing a lot easier. A lot of AI tools will do the boring bits of marketing for you (like gathering customer data, analyzing results, and helping with targeting in ads). Recently, with the release of ChatGPT, AI has been helping marketers streamline their workflow when it comes to putting together a social media strategy for their marketing content.
These tools are to help marketers be quicker at their job (as we all wear about a million hats as marketers!), so you have time to spend on other tasks that need more of your attention.
How can AI be used in marketing?
One of the most challenging things when AI gets introduced into your team is figuring out exactly … where you want to use it. There are so many ways you can implement the tool, and these are our favorites for getting started:
AI Blog post writing
If you’re ever struggling to try to come up with a blog post and staring at a blank screen (been there, done that, have many, many work t-shirts), then using an AI prompt to help you get started is a great way to go.
With an AI blog writing tool, you can use the AI to help you:
- Create an outline to get started writing your blog
- Write long-form content for you quickly that you can then go in and edit to make sure it’s perfectly in your voice and style.
- Write blog post titles, meta descriptions, and more to make sure your blogs are SEO-friendly
As a friendly reminder—as we love our writers of the world!—AI can absolutely help you get started but it won’t be able to replace YOUR voice and definitely won’t be pitch-perfect and ready for publication after it’s been written. Be sure to always look back on the content that has been created and tweak and make it yours where necessary, as well as check for plagiarism.
AI for SEO
As we stated above, AI can help you with perfecting your SEO on your blog, website, and social media content. SEO is so important if you want to rank on search engines and be found in general online and on social media.
Use the AI prompt and give a keyword you want to build SEO around for your content. Other ways AI can help you with your SEO content are:
- Finding keywords for you to rank on
- Produce blog content that is SEO-friendly in seconds
- Optimize old content for you in seconds
- Write blog titles and meta descriptions that will help you rank
AI for social media
Social media is forever changing and being on top of social media is difficult to do when you’re running multiple accounts as a social media manager.
It can take a long time to figure out the perfect caption, what type of content will work best for your audience, what images or videos you want to use, and so much more.
With AI for social media, you can quickly create social media strategies in seconds, write scripts for YouTube videos, and so much more. Click here to find out different ways to use AI for your social media and how Flick can help—like with captions and images!
Flick tip: Want to write your social media captions in seconds? Try out our FREE AI social media caption generator. You’ll get the best caption ideas in seconds—all on brand and on point.
AI for email marketing
One of the best ways to capture the attention of your audience and market to them is by building your email list. With an effective email marketing strategy, you know that your audience is interested in what you have to say. But … writing emails can be daunting, especially when you’re speaking to a huge list of people.
That’s where AI email can come in and help save the day. You can create promo materials faster, write engaging and clickable subject lines, and so much more. Lastly, brand authority is very important for your email outreach, so try to implement DMARC monitoring, to ensure deliverability of your emails, as well as protect your domain from cyber attacks.
AI for customer support
If you’re a small business owner or just someone who doesn’t have enough time to answer all of their customer support inquiries, you might need an AI chatbot to come in and help you with the simple questions your business or brand might be getting bombarded with.
There are a number of tools that can help streamline the process of customer service for you and this will help your customer experience be even better (which, trust us, is what you want!). Moreover, you can also implement an AI governance framework to ensure the integration of AI in customer service adheres to best practices, enhancing the quality and reliability of your service.
Benefits of using AI in marketing
While there might be a lot of people going “But isn’t AI going to take my job? Isn’t this a bad thing to start implementing in my company?” Take a deep breath. We promise it’s going to be okay. There are so many benefits to using AI in marketing and all of them mean hitting your goals faster and making you better and more efficient at your job. And there’s nothing better than that. Honestly.
If you’re still unsure, here are some of our favorite benefits of AI in marketing:
Helps spark creativity
This is a BIG one. How many times have you sat in front of the computer screen willing for something to come to your brain that was creative and interesting? If you’re anything like me, 1000000000s of times. With AI, you can use it to spark an idea to help you get started.
Using a tool like Flick’s Content Planner, you can use a keyword you would like the tool to help you brainstorm ideas around and it will provide you with endless ideas all in seconds. Yeah, the dream.
Automate repetitive tasks
All those days of doing the same mundane tasks to complete a weekly report can be streamlined when you use AI to do those tasks for you. Even things like answering the same FAQ question from your clients or users can get quite monotonous—save yourself time, energy, and money by using AI to automate those tasks that are just plain … boring.
Data-driven decision making
If you’re doing advertising in your marketing (and honestly, if you’re not, what are you doing?), using AI can help you make better and quicker decisions to target your audience in a more effective way. Instead of spending hours trying to figure out the exact right demo you need to target in your ads, AI will do that task for you so all you have to do is plug in that information and go.
Better customer relationships
I know, I keep harping on about AI helping you with the customer service experience and recruitment tools, and it’s because it’s true. Being able to answer your customers’ questions quickly so they can make that final purchase is so important. Plus, having good customer service will ensure that your customers keep coming back every single time.
Better ROI
Yes, it’s true. If you use your AI marketing tools in the best ways when it comes to targeting your audience through AI data, you will get better ROI every single time on your ads. Plus, by working with professional AI development companies, you can further optimize your strategies, ensuring that your AI implementations are finely tuned to deliver maximum impact.
How Flick’s AI Social Media Marketing Assistant can help
Now that you can understand why AI in marketing is essential to your job as a marketer, here is how Flick can help you streamline all of your social media marketing workflows efficiently.
Meet your new brainstorming, writing, and planning partner for social media—Flick’s AI Social Media Marketing Assistant. This is not your average generic AI writing tool. We have worked hard on making sure the AI Assistant feels like you’re partnering with a seasoned marketer who knows your brand inside and out.
With the AI Social Media Marketing Assistant, you will be able to:
- Tap into an infinite source of unique and engaging content ideas
- Craft highly-personal and on-brand captions 10x faster
- Transform all of your long-form content into bite-size snippets for social, instantly
- Save, organize, and schedule your ideas in a single click
- Get access to over 100,000 high-quality, FREE stock images
- Generate AI graphics based entirely on your caption
- Generate original AI images based on your caption
- Create on-brand social media from start to finish
Ready to get started? Start your free 7-day trial with Flick today! Or, if you’re just looking to create captions fast with no subscription, we got you. Check out our FREE caption generator right here.
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