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How to Streamline Your Workflow as a Social Media Manager

Ready to take your Instagram content up another level? Use our top tips on how to streamline your social media workflow as a social media manager.

Posted 6 months ago

Written by

Mackenzie Taylor

Posted 6 months ago

When it comes to being a social media manager, figuring out the right strategies and tools to make your life easier, managing several accounts simple, and reducing stress on yourself are key. 🔑 And one of the best ways to do that? By figuring out a way to set yourself up for success by finding ways to streamline your workflow. If you’re looking for the most effective ways to set yourself up for success, here are our top tips on how to streamline your workflow as a social media manager.

Batch Your Content

Our biggest tip for saving time and energy when it comes to social media management, batch your content in advance! Creating content and coming up with ideas and captions for your content is incredibly time-consuming. This is why you need to start content batching.

Content batching is where you set aside time in your week to create content, write your captions, and come up with all of your ideas in one go so you’re not scrambling to figure out what you need to post.

One of the best reasons for content batching is so you can focus solely on the task of creating the content without being distracted by other tasks on your to-do sheet. When you put together your content, you can figure out which items are going to take a lot more time than others (i.e. videos and photoshoots) and which ones you can quickly and easily create.

You can also easily write up a week’s or month’s worth of captions in your dedicated time slot to help you with batching your content.

💡 Flick’s tip: Need help with creating captions? Try out our FREE AI Caption Generator!

Use an AI Content Creation tool

As we stated above, content batching is so important if you want to streamline your work as a social media manager. And one of the best ways to do that? By using an AI content creation tool. Using AI will help you come up with a plethora of ideas in seconds without wasting time trying to think of one idea.

A tool like Flick’s AI Social Media Marketing Assistant will help you come up with content, captions, hashtags, and imagery all in seconds based on a topic of your choice or a singular keyword. Plus, when you give the AI Assistant your Brand Info, it will create content completely based on your audience, language, voice, and more. What does this mean for you?

Captions and content that are tailored to you and you alone.

You can also quickly and easily hop on the latest viral trends with Flick’s AI Assistant using the tool Viral Trends Suggestions. The AI Assistant can help you choose a popular viral trend and provide ideas on how to recreate it to suit your specific audience. You can browse through different current trends, pick your favorite, and let Flick help you tailor it to your niche.

Click here to get started with a 7-day FREE trial or get immediate access to our FREE caption generator here.

Build Your Hashtag Collection

Hashtags are an essential part of your Instagram strategy. Yes, still. Hashtags help you with your SEO on your account (which you can read more about HERE) and are a great way to have people discover the content they might not have known about you previously.

Back in the day, it used to be the cool thing to do (and actually did help engagement!) to use any hashtag that you could possibly think of for your content.

That doesn’t fly on today’s Instagram.

When building your hashtag collection, use only the most relevant hashtags for your content. Hashtags that your post is actually about and not something you’re putting on there for the fun of it.

Flick can help you find the best hashtags for your content. Search a hashtag and we will provide you with a list of up to 50 similar hashtags that could work for your content. Plus, we will tell you how likely it is you can rank on that hashtag as well.

Hashtags & Analytics

Find, manage, and analyze hashtags for Instagram.

To streamline your workflow, start saving your hashtags in a variety of different collections (you can learn how to use Flick’s hashtag collections to make this so much easier for yourself here). Label each collection and use them when the hashtags are absolutely relevant.

You have the opportunity to increase your reach and up to 30 hashtags to use on each post, but making sure that they are hashtags that actually make sense for your content is essential to increasing your followers and reach online.

Schedule Content in Advance

As a social media manager, scheduling your content in advance will save you so much time and anxiety. Stop panicking in the middle of dinner with friends and say, “Give me one second! I forgot that I need to post this!” And instead, start scheduling your content ahead of time so you never have to worry about it again.

Flick’s Scheduler lets you plan all the content you need in advance, plus you can save items as a draft when you’re coming up with content ideas and more. Drop in your media, crop how you’d like, plan what your feed will look like and so much more. Click the banner below to learn more:

Automate Your Social Media Reports

Every social media manager needs to prove to their clients and bosses just how well they’re doing—and that’s where reports come in. However … creating reports can be so time-consuming.

We recommend automating your analytics reports and creating a template you update each and every week or month. This will help you figure out what numbers you need to keep track of.

Flick will send you a weekly breakdown of your analytics on your account delivered right to your inbox. We’ll send you updated numbers on your following, reach, engagement, and everything in between.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

As you can see, with the right items and tools in place ahead of time, you can easily streamline your workflow and make the process of your social media management job so. much. easier.

Ready to take your social media up to another level and streamline your workflow? Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!