How to Schedule Posts on Facebook
Here’s how to schedule posts on Facebook, to make your social media management process a whole lot easier, without sacrificing strategy.
Posted 2 years ago
Written by
Julia CohenPosted 2 years ago
Maintaining multiple social media channels is important, especially if you are a social media manager or are running a business. You need to be able to be reachable and active on all forms of social media if you want to get ahead, but juggling between accounts can be tricky and time-consuming. If you are already posting on Instagram, the likelihood is that you are also posting across Facebook. And, this platform can often be overlooked but is still a crucial building block of any social media strategy, due to the audiences you can reach, and the different ways in which users interact. In order to make your process more efficient, and still pay attention to your most important platforms, you can schedule your posts on Facebook, rather than leaving it to the last minute.
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Scheduling posts on Facebook is simple and easy, and you can do it using Flick, or Facebookâs native platform.
How to schedule posts on Facebook Creator Studio âď¸
Scheduling posts on Facebook is quite simple and you can use Facebookâs own platform to do so. Not sure how? Hereâs a simple step-by-step on how to do just that for your account.
Head to business.facebook.com/creatorstudio. Any Facebook page youâre an editor or admin of will show up on your Creator Studio. If you want to pre-schedule a post:
- Click the section that says âPost somethingâŚâ
- From there, click which page youâd like to post to
- Write out your post and add the media youâd like to schedule
- Add a location
- Select a date and time youâd like the content published
- Click âscheduleâ
How to schedule Reels on Facebook Creator Studio
You can also easily schedule Facebook Reels through Creator Studio as well! At the moment, Facebook Reels are doing incredibly well on the platform and can help you with gaining new reach and engagement.
Want to quickly and easily schedule Reels? Hereâs how to do just that:
- On the Creator Studio Home Screen, select âCreate Reelâ
- Select your Reel
- Choose which page youâd like to upload your Reel to
- Add your caption and select â
- Trim the Reel if you need and select the 9:16 size
- Click ânextâ
- Under âPublishing options,â click âScheduleâ and select your date and time
- Select âScheduleâ
How to schedule posts on Facebook using Flick â
To schedule posts on Facebook using Flick, open up flick.tech, and navigate to your scheduler. From here, underneath the âContent Calendarâ tab, click on the button to select the social youâd like to publish to and click on your Facebook page (youâll want to make sure it has linked to your account first).
You can select more than one social if youâd like to publish across multiple platforms, but if you just want to publish on Facebook, select this channel. Once you have selected the channel, you can upload images or videos to your media library, or select content that you have already uploaded and saved into your library. Drag the image or video content to the time and day that youâd like to post and Flick will open the post editor.
Once the editor is open, you can either write your caption for one, or multiple platforms. Here is where you can also add hashtags, location tags and alter the time or date youâd like to publish. Select âscheduleâ and youâre ready to go!
How to repurpose content across Facebook and Instagram âťď¸
If you are posting across more than one platform, and work for a brand or business, itâs likely that your posts and captions have to be approved or overseen before you start scheduling. Often, it can be difficult when you are one person managing multiple channels to create plans and write captions for every platform, so often it works better to publish the same content across both Instagram and Facebook. However, it helps to tailor the content where you can to each platform â for example â you wouldnât tell people to âcheck out the link in your bioâ on Facebook or visit your Instagram Stories. With Flick, you can post the same content across multiple platforms whilst making tweaks here and there to edit captions and other smaller details.
Read this article for tips on repurposing your content!
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How to schedule posts on a Facebook business page đ
Scheduling posts on a Facebook business page is no different to scheduling on a personal page. As long as your page is linked to the Facebook account that your Flick account is registered with, youâll be able to schedule posts to Facebook.
When is the best time to post on Facebook? â°
The best time to post on Facebook will vary depending on your account, where you are from, and most importantly how and when your audience interacts.
If youâre using Facebook Creator Studio, you can find the best times to post in your Insights tab on the left-hand side of the screen. On average, the best time to post during the week is between 1-3pm, as most people are at work and taking a peek on Facebook during their lunchbreak.
Flick will be able to pull your average best times to post according to your audienceâs general activity, and youâll be able to use these insights in our scheduler, so you know your most strategic times to post, without having to work it out manually.
Why you should schedule your Facebook posts
âOkay, but why do I need to post on Facebook?â you might be asking. There are quite a few advantages of scheduling your Facebook posts in advance and weâre going to take you through some of the best advantages of scheduling your Facebook posts.
1. Stay consistent
If youâve read any of our other guides, youâll know weâre a broken record when it comes to being consistent online because itâs so important. If youâre not being consistent with your social media, the chances of you growing your social media is minimal. People want to follow you for the content that you post and if youâre not posting consistently, why would someone want to follow your account? When you schedule your content out, youâre planning ahead for the future and making sure that youâre not missing a day.
2. Plan out your content
When you schedule your content out in advance, you can plan out exactly what content youâre going to make. This can help you figure out if there are items you need to create, what captions you need to write, and more far in-advance to ensure youâre making the most out of your Facebook content.
3. Post at the right time
When you schedule out your posts, you can check your analytics and make sure that youâre posting at the time your audience is online. When you post at the time your audience is online, youâll have a better chance of having higher engagement and reach.
4. Time Management
When you pick a date to schedule out all of your content on a certain day, youâll save time for yourself in the long run. This will help you spend more time to focus on items you need to create, captions to write, hashtags to find, and more.
Want to learn more about our scheduler and how to use it to save time when managing your social media strategy? Click the banner below!
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