13 Social Media Post Ideas to Try This Friday
Not sure what to post on social this weekend? Here are our favorite Friday social media post ideas that you can start working into your content strategy.
Posted last month
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Mackenzie TaylorPosted last month
Happy Friday! You made it to the weekend—congrats. But now you’re staring at your screen wondering what type of content you should post today for your social media accounts. We get it! It can be stressful trying to figure out your social media strategy. What kind of content do people want from you? What kind of posts should you click “publish” on today? That’s what we’re here for! Here are our favorite Friday social media post ideas that you can start working into your content strategy.
💡 Flick’s Top Tip: Tired of coming up with captions yourself? Try Flick’s Free Instagram Caption Generator. Simply enter a topic and Flick’s tools will do the rest for you.
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- What hashtags should I use for Friday social media posts?
- How can I measure the success of my Friday posts?
- Can I schedule Friday posts in advance?
- What type of content works best for Fridays?
- How do I know the best time to post on Fridays?
- Can I run promotions or giveaways on Fridays?
- How do I come up with new content ideas for Fridays?
What should you post on social media on Friday?
Want some fresh ideas for your Friday social media posts? Scroll down to find some of our favorite things to post, along with a tool that will make content creation so much easier for you!
Fall Back Friday
Similar to a good ol’ fashioned #TBT (throwback Thursday) post, Fall Back Friday AKA #FBF is a similar style post. If you’ve run out of ideas to post during the week, why not post something nostalgic and talk about why you want to reminisce with your followers.
Post something about your business or niche and how far you have come. Post something about an old trip you took with your family. Describe why you loved that moment and ask your audience to share a moment from their past that they really liked as well.
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Feel Good Friday/Friday Feeling
The weekend is coming up—so share that excitement with your audience! Share a photo, video, or graphic that showcases how you feel about it being Friday. It could be a video of you dancing. It could be a photo of the sunrise. However Friday makes you feel, post about it.
Add a caption that expresses your excitement for the weekend and have your followers share their own Friday and weekend plans in the comments!
Follow Friday
Back in the original days of social media, every Friday would be a Follow Friday where you would highlight someone you think your audience should follow. And you know what? We think we should bring that back! Social media is all about community, after all.
This Friday, think about someone you think more people should be following. It could be someone who creates really great art, is an incredible speaker in your niche, or you’ve been following for a long time that a lot of people might not know about. Give them a shout-out and explain why people should follow them! Not only are you helping another person on the platform build their community, but this could also introduce you to a new community through the person you posted about.
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Friday Fun Fact
Educate and entertain your audience by sharing a fun or surprising fact about your business, niche, or personal life (everyone loves a little behind-the-scenes on someone they follow!).
Choose something that is truly fascinating or that you know your audience would find interesting and share that, alongside an engaging video, photo, or graphic to capture your followers’ attention.
Not only will this type of post make your audience feel closer to you and want to engage with your post, it also positions you as a knowledgeable authority in your space—making people want to follow you even more.
Friday Freebie
Do you have a product or service that your audience might enjoy for free? We’re sure you do! While this doesn’t work for every brand out there, if you have something cheap, easy, and quick to giveaway—do a Friday Freebie! Share the product or service on your Instagram feed and share to your story. This is a great way to get rid of any extra product you might have lying around, plus will help you with engagement as everyone loves a freebie!
Friday Employee Spotlight
Making your brand more personable and approachable is always a good idea when it comes to your social media marketing. Highlight a different employee each Friday to show off the people behind the business. Post a short video or photo introducing a key employee and highlighting their contributions. Not only is this fun for your employees, but it humanizes your brand and shows your appreciation for your team.
“A Day in the Life” Story
Regarding social media marketing, everyone loves to be a bit nosy. Take your followers on a visual journey through a typical workday at your company. Show them everything from the mundane to the more fun bits of your work life. This can help your target audience connect on a deeper level with you and see just how hard it is to run your own company! Use Instagram Stories or a video to showcase your company culture and the fun aspects of your work environment.
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Friday Feels Poll
It’s almost the weekend! And this is a great day to see what your customer thinks! Shameless Media does this really well with their Instagram Stories every Friday called “Your Say Friday.” Polls are a great way to let your target audience have their say, get feedback, and also have a bit of fun engaging with a brand they love. Create a lighthearted poll that reflects the Friday mood. Is it “Escape Mode,” “Party Time,” or “Recharge for Next Week”? This playful interaction helps you connect with your audience and understand their Friday vibes.
Weekend Quiz
If you don’t like the poll idea, why not, design a fun quiz related to your industry? This is another great way to get your customers to engage with your brand and also get data on how they feel about your brand and industry. Maybe it’s a personality quiz about weekend warrior styles or a trivia game about your products. Quizzes encourage participation and keep your brand top-of-mind—which is exactly what you want!
Ask Me Anything (AMA) Friday
Again, people are nosy on social media. A great way for your customer to feel involved and really dig into who you are as a brand, dedicate your Friday post to an AMA session! Give your followers a chance to ask questions about your brand, industry, or even yourself for a limited time. This helps build up a sense of community and allows you to directly connect with your audience.
Not sure what you want your audience to ask you? We’ve got a whole blog post dedicated to the best AMA questions to pose to your customer. Read all about it here.
Weekend Event Promotion
Another way you can get a customer to engage with your social media marketing is by doing a weekend event promotion. Partner with a local business or organization to showcase a fun weekend event happening in your community. This demonstrates your support for local initiatives and provides valuable information to your followers.
Friday Favorites
Another way you can build up brand awareness is by asking your audience to share their favorite things about the week. Ask your audience about their favorite book they read, the restaurant they ate, and the TV show they watched—this encourages audience participation and fosters a sense of community.
Weekend Tip/Recipe/DIY Project
Everyone loves a tip, trick, recipe, or DIY! This Friday, share a helpful tip for enjoying the weekend. Whether that is a delicious recipe perfect for a weekend brunch, or a simple DIY project that can be completed in a few hours. This offers practical value to your audience and positions you as a helpful resource. Create a call to action that has your followers share what they did over the weekend with you.
Top tips to create engaging posts for Friday
Creating engaging Friday social posts is a great way to boost interaction and build stronger connections with your audience. Since Fridays are often seen as the start of the weekend, people are more relaxed, receptive, and excited for lighter, fun content. Here are some detailed tips to help you create engaging social media posts for Fridays and ensure they stand out in your overall social media marketing strategy:
Tailor Your Content to Your Brand and Audience
When creating Friday social posts, it’s crucial to customize your content to reflect your brand’s personality and your audience’s interests. What works for one type of business may not resonate with another. For example, a clothing boutique might post a fun behind-the-scenes video of new arrivals for a “Fashion Friday” series, while a software company might use the opportunity to post a “Friday Tip” for productivity. Know what type of content your audience responds to—whether it’s educational, inspirational, or fun—and plan accordingly.
Focus on Visual Appeal
Fridays are competitive on social media because users tend to be more active. To capture attention, focus on eye-catching visuals. Whether it’s a vibrant image, an engaging video, or a well-designed graphic, visuals will make your Friday social posts pop in busy feeds. Use tools like Canva or Adobe Spark to create high-quality content that reflects your brand aesthetic. For example, you could share a short, upbeat video about your team enjoying “Friday Fun,” or post a beautiful photo that aligns with #FridayFeeling.
Embrace Humor and Lighthearted Content
Fridays are typically associated with winding down from the workweek, making it the perfect time to post lighthearted and humorous content. Sharing a funny meme, relatable joke, or playful gif can help humanize your brand and make your audience feel more connected. A well-timed humorous post can also increase shares and comments, boosting your reach and engagement in your social media marketing efforts. Just be sure the humor aligns with your brand’s voice and values.
Use Relevant Hashtags
Hashtags are essential for increasing visibility and discovery on social media, especially on Fridays when trending topics are popular. Make sure to use a mix of general Friday social posts hashtags like #FridayVibes, #TGIF, or #FeelGoodFriday along with industry-specific hashtags that relate to your niche. For example, if you run a restaurant, using #FoodieFriday alongside general hashtags could help your posts reach food lovers.
Using tools like Flick can optimize your hashtag strategy by helping you find the best hashtags for your audience. Flick’s analytics will suggest trending hashtags and even show which tags are generating the most engagement for your posts, making it easier for you to reach a larger, more targeted audience.
Incorporate Interactive Elements
One of the best ways to encourage engagement in your Friday social posts is by incorporating interactive elements like polls, quizzes, or questions. People enjoy participating in light, fun interactions as they gear up for the weekend. You could create a poll asking your followers what their Friday plans are, or post a quick quiz related to your niche, like “What Type of Weekend Warrior Are You?” These kinds of posts not only engage your audience but also provide valuable insights into their preferences.
Respond to Comments and Messages Promptly
Engagement is a two-way street, and responding to your audience’s comments and messages promptly is key to building strong relationships. When someone comments on your Friday social posts, take the time to respond and engage in conversation. This makes your brand more approachable and encourages people to interact more frequently with your content. Whether it’s responding to a question or thanking someone for their comment, actively engaging with your followers shows that you value their input.
Leverage “End of Week” Themes
Fridays naturally lend themselves to fun, end-of-week themes that you can use to create a consistent posting schedule. Ideas like “Follow Friday,” where you recommend accounts to follow, or “Friday Fun Facts” can create engaging content that’s easy to replicate each week.
Call to Action for the Weekend
Encourage your followers to engage with your content or take action over the weekend. For example, if you run an eCommerce store, offer a special “Friday Flash Sale” that lasts through the weekend. Or, if you’re in the service industry, share tips or recommendations for weekend activities and invite your audience to share their weekend plans in the comments. Adding a strong call to action can drive conversions while keeping your audience engaged with your brand even after Friday.
Analyze and Adjust
Finally, it’s important to review the performance of your Friday social posts regularly. Use social media analytics to track key metrics like reach, engagement, and audience demographics. Platforms like Instagram, Facebook, and TikTok offer built-in analytics tools, but third-party tools like Flick can offer deeper insights into your content’s performance, including which hashtags are working and how your posts stack up against competitors. Analyzing your results will help you refine your strategy and continue improving the effectiveness of your Friday posts.
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Frequently Asked Questions
What hashtags should I use for Friday social media posts?
Using the right hashtags can significantly boost your reach and engagement on social media, especially on Fridays when people are often more active and looking for fun, lighthearted content. Popular Friday-related hashtags include #FridayFeeling, #FollowFriday, #FBF (Flashback Friday), #FeelGoodFriday, and #TGIF. These hashtags are widely recognized and frequently searched, helping your content become more discoverable to a broader audience.
However, while these trending hashtags can be effective, it’s essential to go beyond generic tags. Including industry-specific hashtags that are relevant to your niche will help you attract the right audience. For example, if you’re in the fitness industry, adding hashtags like #FitnessFriday or #FitFriday can target people looking for workout inspiration at the end of the week.
💡 Flick’s tip: This is where Flick comes in handy. Flick’s research tool helps you find the best hashtags for your specific content and audience. Instead of just guessing which hashtags to use, Flick analyzes which tags have the highest potential to increase your visibility and engagement. It also provides insights into the performance of your hashtags, helping you choose hashtags that aren’t just popular but also relevant to your brand and more likely to reach people who will engage with your content.
How can I measure the success of my Friday posts?
To effectively measure the success of your Friday social posts, you need to track key performance metrics through social media analytics tools. These tools provide valuable data that show how well your posts are resonating with your audience.
- Engagement metrics such as likes, comments, shares, and saves will tell you how actively your audience is interacting with your content.
- Impressions and reach help you understand how many people saw your posts and how far your content is spreading.
- Click-through rates (CTR) can indicate how well your posts are driving traffic to your website, blog, or product pages.
Both Instagram and Facebook offer built-in insights that are easy to access. These native tools allow you to dive deep into post performance and audience behavior. However, for a more comprehensive analysis, you can use third-party tools like Flick, which not only shows how well your content is performing but also provides insights into your hashtag strategy and competitor benchmarks. Flick can also track growth trends over time, helping you understand which type of content performs best on Fridays and when you need to adjust your strategy.
Can I schedule Friday posts in advance?
Yes, scheduling your Friday social posts in advance is a smart way to ensure you maintain a consistent posting schedule while reducing last-minute stress. Scheduling tools like Flick allow you to plan your posts ahead of time, making sure they go live at optimal times without needing manual posting. This is particularly useful for Fridays, where you might want to enjoy the weekend while still engaging your audience.
These tools enable you to upload your images, captions, and hashtags all in one place, set a time for the post to go live, and then automate the publishing process. With Flick, you can even tailor your scheduling based on detailed analytics that tell you the best times to post for maximum engagement, ensuring your content gets seen by the most people at the right time
What type of content works best for Fridays?
On Fridays, audiences tend to be in a more relaxed and upbeat mood, so content that is lighthearted, fun, or celebratory typically performs well. Incorporating end-of-week themes such as “Feel Good Friday,” or “Follow Friday” are great ways to engage your audience. These posts can help you create a sense of anticipation and routine for your followers.
Other effective Friday social posts include:
- Polls or interactive quizzes to engage your audience in a fun way.
- Employee spotlights to humanize your brand and show the people behind the scenes.
- Fun facts related to your business or industry can be both educational and entertaining.
The key is to focus on content that reflects the lighter, more celebratory tone of Fridays. By using relatable and enjoyable posts, you can increase engagement and make your brand more personable.
How do I know the best time to post on Fridays?
The ideal time to post on Fridays depends largely on your audience’s behavior, so it’s important to use social media analytics to determine when your followers are most active. By checking your analytics, you can find patterns in user activity that will help you post at the times when engagement is highest.
General guidelines suggest that mornings, particularly between 9-11 AM, are effective times to post for platforms like Instagram, LinkedIn, and Twitter. However, each audience is unique, so don’t rely solely on general advice. Tools like Flick can help by analyzing your audience’s habits and offering recommendations for the best times to post based on your specific followers.
Can I run promotions or giveaways on Fridays?
Absolutely! Fridays are an excellent day to run promotions or giveaways as people are in a weekend mindset and often have more time to engage with your content. A “Friday Freebie” or special discount offer can drive significant engagement and traffic to your website or store.
Running a Friday promotion builds excitement around your brand and gives your audience a reason to interact with your post. This can lead to an increase in shares, comments, and followers, as people are naturally drawn to the opportunity to win something for free. For eCommerce brands, a Friday flash sale or exclusive weekend discount can also boost conversions as followers are preparing for weekend shopping.
Be sure to clearly state the rules for entering the giveaway or promotion in your post and encourage sharing for increased reach!
How do I come up with new content ideas for Fridays?
Coming up with fresh ideas for Friday social posts can sometimes feel overwhelming, but using AI tools like Flick’s AI Social Media Assistant can make the process much easier. These tools can help generate creative and personalized content ideas tailored to your brand, niche, and audience. Whether you’re stuck for ideas or want to mix up your content strategy, AI tools can suggest:
- New hashtag combinations to increase visibility
- Caption ideas based on trending topics or your brand voice
- Specific post ideas based on what’s worked for your audience in the past
- Viral trends tailored to your exact brand and voice
By leveraging AI, you can save time brainstorming and still ensure your posts are engaging and fresh. Start a free 7-day trial with Flick today to get the most out of your social media.
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