Best Digital Marketing Agency Tools in 2024
Discover the best digital marketing tools this coming 2024. Elevate your agency’s performance with AI insights, content suggestions, and innovative features.
Posted 10 months ago
Written by
Mackenzie TaylorPosted 10 months ago
Are you struggling to find the best digital marketing agency tools? With so many options out there, it can be overwhelming. But don’t worry, we’ve got your back! Our essential list is tailored specifically for dynamic agencies like yours. From client reporting to ad management and SEO strategies, we have the tools that will take your agency to the next level.
Starting the list off right is Flick – a strategic partner equipped with AI-driven insights and an innovative Hashtag Tool to sharpen your agency’s edge. Ready to transform your agency’s game? Let’s get started!
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How to Choose the Best Digital Marketing Tools for Your Agency
Choosing the right digital marketing tools is essential for enhancing the efficiency and effectiveness of your agency’s services. Here’s a guide to help you select tools that best fit your agency’s needs:
- Evaluating Tool Features and Capabilities: Look for tools that offer a comprehensive range of features that cater to your agency’s core services, such as SEO analysis, social media management, content creation tools, and digital advertising platforms. Ensure these tools can support your typical client projects.
- Budget Considerations: Assess the pricing models of different tools and determine which ones fit within your agency’s budget. Consider the return on investment these tools can offer in terms of time saved, improved service quality, and client satisfaction.
- Integration and Compatibility: Choose tools that can seamlessly integrate with your agency’s existing systems and software. This integration is crucial for maintaining a smooth workflow and ensuring that data can be easily shared across different platforms.
- User Experience and Ease of Use: Prioritize tools that are known for their user-friendly interfaces and ease of use. The quicker your team can adapt to and utilize these tools, the more efficient your operations will be.
- Customer Support and Training: Ensure that the tools you choose come with reliable customer support and training resources. This will help your team to effectively utilize the tools and troubleshoot any issues swiftly.
10 Best Tools for Digital Marketing Agency Tools in 2024
Agencies require robust and versatile tools to stay ahead. The right digital marketing agency tools can make a significant difference in efficiency, creativity, and overall impact. Here are the top 10 tools in the digital marketing agency category, each offering unique features and benefits to enhance your marketing strategies in 2024.
1.Flick
Tailored for digital marketing agencies, Flick offers an array of AI-powered tools that streamline social media content creation. Whether it’s brainstorming fresh ideas, generating AI images that align with your captions, or scheduling posts effortlessly, Flick simplifies these processes. Its comprehensive features make it an indispensable tool for agencies focused on maintaining a consistent and impactful online presence.
Flick stands out in the digital marketing agency tools category with its all-encompassing approach. With AI-driven insights, content suggestions, and our Hashtag Tool, Flick is an agency’s best friend. It’s not just a tool—it’s a partner in your agency’s journey towards digital excellence.
“Without Flick, I wouldn’t be able to run and grow my business or personal brand the way I am. Whether it’s planning my posts ahead of time, or finding niche hashtags quickly, Flick helps me achieve my goals faster than ever before – it’s a must have platform for any business or brand that values their time and wants to leverage social effectively.” -Benjamin Leavitt, Instagram Coach & YouTuber
Key Features
- Social Management
- Content & Collaboration
- Easy-to-use interface
- Great hashtag research tools
- “Best time to publish” feature
- 24/7 customer support
- AI tools that write in your brand voice
- Access to a free AI caption generator
Pros
- Simple and straightforward setup
- Free 7-day trial
- Multi-account and multi-user collaboration
- Easy post-scheduling and auto-publishing
Cons
- No Twitter or YouTube integrations
- AI not available on mobile app
Pricing
Flick offers a range of pricing plans from $14/month to $67/month, catering to different needs and budgets, ensuring great value for digital marketing agencies.
Best for
Flick is ideal for small business owners, individual influencers and creators, such as bloggers, YouTubers, and podcasters, who are looking for a comprehensive tool to enhance their digital marketing strategies.
2.Sprout Social
Sprout Social stands as a beacon for businesses and agencies seeking to elevate their social media game. Its comprehensive suite of features, including advanced analytics, content scheduling, and audience engagement tools, positions it as a top-tier choice for digital marketing agencies. Sprout Social’s intuitive message inbox consolidates all company mentions, streamlining social media management and enhancing campaign tracking.
Sprout Social is uniquely designed to maximize social media value. Its robust analytics and detailed reporting capabilities enable agencies to fine-tune their strategies and engage more effectively with their audience. The platform’s strength lies in its ability to simplify complex social media tasks, making it an indispensable tool for agencies focused on data-driven results.
“A great tool for small teams, but it has room to grow.” – Skylar B., Small Business Owner
Key Features
- Message inbox for consolidated mentions
- Scheduling and campaign tracking
- Advanced analytics and reporting
- Social media performance improvement tools
Pros
- Comprehensive message inbox
- Variety of features for content scheduling and tracking
- Effective daily usage for team collaboration
Cons
- Higher pricing compared to competitors
- Slower customer support response times
- Limited support for some social networks
Pricing
Sprout Social’s pricing ranges from $249/month to custom pricing plans, catering to businesses and agencies looking for a premium social media management solution.
Best for
Sprout Social is best suited for businesses of all sizes across various industries, particularly those needing a comprehensive tool with a strong focus on analytics and reporting.
3.Unbox Social
Unbox Social is a versatile tool for brands and agencies focusing on influencer marketing, competition tracking, and social media analytics. Its unified platform offers a comprehensive solution for managing social media activities efficiently. The tool’s ability to track competitors and analyze social media performance makes it a valuable asset for digital marketing agencies.
What sets Unbox Social apart is its all-in-one approach to social media management. It combines influencer tracking, competition analysis, and detailed analytics in a user-friendly interface. This integration of multiple functionalities streamlines the workflow for agencies, saving time and enhancing productivity.
“This tool is not perfect, but it’s beneficial.” – Xig.e, Social Media Analyst
Key Features
- Social media scheduling
- Influencer and competition tracking
- Comprehensive social media analytics
Pros
- Time-saving with comprehensive analytics
- User-friendly interface
- Effective customer support
Cons
- Not free, with some features limited to higher-tier plans
- Learning curve for beginners
Pricing
Unbox Social offers plans ranging from $9/month to $129/month, catering to small businesses and teams across various industries.
Best for
Ideal for small businesses and teams in industries like restaurants, retail, and professional services, looking for a unified social media platform.
4.Planoly
Planoly is a visual social media planner and scheduler that excels in creating and publishing content across platforms like Instagram, Facebook, Pinterest, and Twitter. Its focus on visual planning and team collaboration makes it a favorite among agencies and small businesses, especially those emphasizing Instagram marketing.
Planoly distinguishes itself with its visually driven interface and comprehensive scheduling capabilities. It simplifies the process of managing social media content, offering a seamless experience for users who prioritize aesthetics and efficiency in their social media strategy.
“Easy to use and schedule media in advance” – Michelle D., CEO and Founder
Key Features
- Visual social media planning and scheduling
- Team collaboration tools
- Auto-posting to multiple platforms
Pros
- User-friendly and visually appealing
- Effective for Instagram-focused marketing
- Affordable pricing
Cons
- Limited post history visibility
- No direct client collaboration features
Pricing
Planoly’s pricing ranges from $13/month to $43/month, making it an affordable choice for individuals and small businesses.
Best for
Ideal for individuals and small businesses focusing on Instagram marketing, looking for a visual planning tool.
5.Sendible
Sendible stands out as a comprehensive social media management platform, tailored for businesses and agencies of all sizes. It’s designed to enhance social media performance, streamline management, and facilitate team collaboration. Sendible’s diverse feature set, including queue management and post-scheduling, makes it a top choice for effective social media engagement.
Sendible’s strength lies in its balance of features and affordability. It supports a wide range of social media channels and offers functionalities like queue management, import/export options, and a robust desktop version, making it a versatile tool for diverse social media strategies.
“If you have a digital marketing agency and your employees are still posting things manually for a number of clients, get Sendible, for the love of god. For your poor employees’ sanity. The costs can offset the time you’re already paying someone to spend on the tasks you could be automating, so your employee can focus more on quality!” – Amber S., Small Business Owner
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
Pros
- Affordable with a wide range of features
- Supports numerous social media channels
- User-friendly, especially the desktop version
Cons
- Occasional post rejection issues
- The mobile app could be improved
Pricing
Sendible’s pricing ranges from $29/month to $750/month, offering a variety of plans to suit different business needs.
Best for
Ideal for businesses of all sizes in various industries, looking for a comprehensive tool with a focus on collaboration and reporting.
6.Vista Social
Vista Social is a budget-friendly and user-friendly social media management tool, perfect for small businesses and digital marketing agencies. It offers a complete suite for content scheduling, conversation management, review handling, social listening, and reporting, making it a comprehensive solution for managing multiple social media accounts.
Vista Social’s appeal lies in its affordability and ease of use. It provides a full range of social media management features without overwhelming users, making it an excellent choice for small businesses and agencies needing a straightforward solution.
“This is a product I would recommend to my nearest and dearest” – Mikael R., Digital Marketing Specialist for a Small Business
Key Features
- Content scheduling
- Universal inbox for conversation management
- Review management
- Social listening and reporting
Pros
- Easy setup and scheduling
- Comprehensive social media management features
- Effective team management tools
Cons
- UI can be confusing for new users
- No mobile app
- Reporting PDF lacks a professional look
Pricing
Vista Social offers plans starting at $15/month, with custom pricing available for more extensive needs.
Best for
Ideal for small businesses and teams across various industries, seeking a comprehensive yet straightforward social media management tool.
7.SocialPilot
SocialPilot is a cost-effective social media management tool, specifically designed for growing businesses. It stands out with its comprehensive feature set, including scheduling, analytics, a social inbox, bulk scheduling, client management, and a social media calendar. Additionally, it offers white-label solutions and award-winning support.
SocialPilot’s unique appeal lies in its ability to serve as a single interface for multiple social networks, providing powerful collaboration features and detailed analytics. This makes it an ideal choice for agencies and teams managing multiple accounts and clients.
“Efficient tool that just works” – Vincent T., CEO / Digital Marketing Director
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
- Planning
Pros
- Single interface for all social networks
- Powerful collaboration features
- Comprehensive social media analytics
Cons
- Limited Instagram analytics
- Free plan is not comprehensive
Pricing
Pricing ranges from $30/month to $200/month, offering flexibility for different business sizes and needs.
Best for
Ideal for agencies and teams across industries, needing to manage multiple social media accounts and clients.
8.Loomly
Loomly is an all-in-one social media management platform, popular among marketing teams and agencies. It simplifies content management across multiple channels and enhances team collaboration. Loomly’s focus on functionality over visual design makes it a practical choice for businesses prioritizing efficiency.
Loomly’s strength lies in its clean interface and wide range of platform integrations. It allows for detailed Facebook post customization and separate Instagram hashtags as the first comment, offering a high level of control over social media content.
“Save a tonne of time with social posting!” – Victoria H., Digital Marketing Specialist
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
Pros
- Focus on functionality
- Clean interface
- Extensive platform integrations
Cons
- Limited image editing functionality
- Mobile app could be more robust
Pricing
Plans range from $26/month to $269/month, catering to different team sizes and requirements.
Best for
Ideal for teams of all sizes in various industries, looking for a visual social media management tool.
9.MeetEdgar
MeetEdgar is a unique social media scheduling and automation tool designed to save time for its users. It allows the creation of a content library, which Edgar then automatically recycles and publishes on social media accounts regularly. This automation is a significant time-saver, especially for digital marketing agencies and small businesses.
The standout feature of MeetEdgar is its content library system, which operates on a last-in-first-out basis. This system enables users to add multiple variations of posts for the same content, managing multiple accounts with ease. Its user-friendly interface makes it accessible to a wide range of users.
“Great tool for scheduling your evergreen content” – Mayank S., Mechanical Design Engineer
Key Features
- Social Management
Pros
- Efficient content library system
- Easy management of multiple accounts
- User-friendly interface
Cons
- Limited reporting capabilities
- No dashboards for tracking post performance
Pricing
MeetEdgar offers plans ranging from $29.99/month to $49.99/month, making it an affordable option for small businesses and individuals.
Best for
Ideal for individuals and small businesses in all industries, looking to automate their social media posts.
10.Agorapulse
Agorapulse is a comprehensive social media management platform, designed to enhance the effectiveness of businesses and digital marketing agencies in managing their client’s online presence. It combines time-saving features with powerful collaboration and customer engagement tools, making it a top choice for businesses of all sizes.
Agorapulse stands out for its ease of use and responsive customer service. It allows for posting across multiple platforms with customization for each post, and its focus on customer engagement is particularly noteworthy.
“The desktop version works so great, but mobile app could use work.” – Vanessa A., Small Business Owner
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
- Monitoring & Listening
- Data Management & Analysis
Pros
- Easy to use
- Quick and helpful customer service
- Effective multi-platform posting
Cons
- Higher pricing for smaller businesses
- Limited support for emerging social platforms
- Challenges in adding videos
Pricing
Agorapulse offers plans starting at $49/month, with custom pricing available for larger needs.
Best for
Suitable for businesses of all sizes in various industries, needing a comprehensive tool with a strong focus on customer engagement.
Get the Best out of Digital Marketing Agency Tools
Choosing the ideal digital marketing agency tool is the first step towards revolutionizing your strategy. But to truly excel, it’s about leveraging these tools to their full potential.
Excitingly, Flick steps in as more than just a tool—it acts as your strategic partner, offering invaluable insights and tactics to amplify your agency’s effectiveness.
Here’s how you can make the most of these tools:
- Understand Your Needs: Clearly define what you want to achieve with the tool, whether it’s improved client reporting, more efficient ad management, or enhanced SEO.
- Leverage AI Capabilities: Utilize the AI-driven features for data-driven decision-making and creative content suggestions.
- Regularly Monitor Performance: Keep track of the tool’s impact on your campaigns and adjust strategies accordingly for optimal results.
- Stay Updated: Keep abreast of the latest features and updates offered by your chosen tool to maintain a competitive edge.
Frequently Asked Questions
What are Digital Marketing Tools for Agencies?
Digital marketing tools for agencies are software solutions and platforms designed to assist in the creation, implementation, and management of various online marketing activities. These tools help agencies streamline processes, manage client accounts, and deliver more effective marketing campaigns across digital channels.
Why Would an Agency Need Digital Marketing Tools?
An agency needs digital marketing tools to efficiently manage multiple client accounts, automate routine tasks, and gain insights through analytics. These tools aid in executing sophisticated marketing strategies, such as SEO optimization, content scheduling, social media management, and performance tracking, with greater precision and efficiency.
What Makes a Digital Marketing Agency Tool Essential for Modern Businesses?
A digital marketing agency tool is essential for modern businesses as it streamlines marketing efforts, provides valuable insights through data analytics, and enhances the efficiency of online campaigns. These tools help businesses stay competitive in a rapidly evolving digital landscape.
How Does a Digital Marketing Agency Tool Improve ROI?
A digital marketing agency tool improves ROI by optimizing marketing strategies, targeting the right audience more effectively, and providing measurable results. It enables businesses to allocate resources more efficiently and track the performance of their marketing campaigns in real time, leading to better decision-making and increased profitability.
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