AI Competitor Analysis Tools to Use For a Competitive Edge on Social Media
Why social media managers need to use competitor analysis tools, how to use them for a competitive edge, and the tools we think you need to take your social to the next level.
Posted last year
Written by
Mackenzie TaylorPosted last year
If you have been a social media manager or have worked in social media for a while, you know it’s no secret that competition on social media is fierce, and having the right tools can make all the difference in a successful strategy. That’s where competitor analysis tools come into play. These powerful tools give social media managers the ultimate edge and insights they need to stay ahead of their competitors, develop effective strategies, and ultimately create better content. Today, we’re taking you through why social media managers need to use competitor analysis tools, how these tools can be used to give them a competitive edge, and the tools we think you need to take your social to the next level.
What is an AI Competitor Analysis Tool?
Let’s start off with the obvious question first: What is an AI competitor analysis tool?
An AI competitor tool is like having your very own spy on your team. The tool uses artificial intelligence (AI, duh) to gather data and insights on your competition’s social media strategies.
With an AI competitor analysis tool, you can uncover all sorts of information on your competition, like the hashtags they use, top-performing posts, and so much more.
While yes, it’s nice to know what your competitors are doing, it’s also good for you to understand what parts of your competitors’ social strategy are working and what isn’t working for them. Diving deep into their strategy will help you fine-tune your own so you know exactly what your target audience wants.
The Benefits of Using an AI Competitor Analysis Tool
Now, that you know what an AI competitor analysis tool is, let’s talk about the benefits of using one.
First and foremost, using an AI competitor analysis tool helps you get an insider look into what your competition is doing on social media. You can see what hashtags they are using, what content is working for their audience, and even get insights into their engagement rates. By using this information, you can refine your own strategy and give your audience what they want (what they really, really want).
Another advantage of a competitor analysis tool is that it helps you track the latest trends in your industry. You’ll know exactly what things are most popular and be able to jump on the bandwagon (if it makes sense for your brand!) before anyone else. No more scrambling last minute to try that latest TikTok dance or the Justin and Hailey Bieber meme. With an AI competitor analysis tool, you can quickly be ahead of the trends and slowly win over your audience with your trendy content.
Lastly, one of the biggest benefits of using an AI competitor analysis tool is the time-saving benefits. When you find the best tool for you, it’ll store all of the information you need in one dashboard. No more manually searching through your competitors’ profiles or scrolling to find their best-performing posts. You’ll officially have more time to focus on creating content that resonates with your audience and actually engaging with your audience instead of getting lost in the rabbit hole that is social media stalking.
Features to Look for in an AI Competitor Analysis Tool
Alright, so what features actually matter? Here are what we consider the must-have features:
- Advanced Data Gathering: You want a tool that can gather data from all the major social media platforms. It should be able to scrape information about your competitors’ posts, engagement rates, and audience demographics. Think of it as your very own super spy that infiltrates your rivals’ social media profiles.
- Actionable Insights: Your AI tool should do more than just provide you with data. It should be able to analyze that data and give you actionable insights. You want to know what’s working for your competitors and what’s not, so you can fine-tune your own strategy.
- Trend Monitoring: The world of social media moves in the blink of an eye, and you don’t want to be left in the dust. Look for a tool that can track the latest trends in your industry. You want to be the first to jump on the bandwagon and ride that wave of viral content.
- Competitive Benchmarking: It’s not just about knowing what your competitors are doing – it’s about knowing how you measure up. Find a tool that can provide you with benchmarks so you can see where you stand in comparison to your rivals.
- User-Friendly Interface: Let’s face it, no one wants to spend hours trying to figure out how to use a complicated tool. Look for one with a user-friendly interface that’s easy to navigate. You want to spend your time analyzing data, not struggling with a clunky interface.
5 AI Competitor Analysis Tools You Need
Flick
Inside Flick’s analytics, you’ll find a plethora of information — but most importantly, information about how your content is doing compared to your competition.
You’ll get detailed insights in:
- Follower changes
- Reach
- Profile visits
- Link clicks
- Hashtag usage
And so much more. With these details, you’ll be able to figure out where your content is going right, and where it’s going oh-so-very wrong.
Get a FREE 7-day trial with Flick and start comparing your content to your competition today!
Crayon
Want to know what your competition is doing at any point of the day … well, on social media at least? Crayon is both a competitor analysis and competitive intelligence tool that gathers information on your completion to give you more actionable items for your social media.
The tool will help you stay on top of every inch of your competition like their pricing, team changes, messaging pivots, and so much more.
Phlanx
If you’re wanting to keep track of your competitor’s Instagram followers, Phlanx is the tool for you. You’ll be able to figure out exactly how engaged their audience is—so if you’re working with a brand or an influencer, you’ll be able to measure exactly how much of their audience is real vs. bots.
Agorapulse
Get in-depth reports on all of your main competition on Agorapulse. You’ll get details on what the top-performing content is each week from your competitors, the best times to post, what’s working vs. what’s not working, and so much more.
Rival IQ
If you want actionable insights on all of your social media platforms, Rival IQ is the tool for you. On the dashboard, you’ll get a quick overview of your competitors — and if you want to dive deeper, you can. Learn all about the keywords you should be using, where your competition is focusing their efforts, and so much more.
Ready to spy on your competition? Go forth and spy, my friends!
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