When is the Best Time to Post on TikTok in 2025
If you’re struggling to figure out the best time to post on TikTok, we’ve got you. Read through to find the best times for your video to go viral!
Posted 2 weeks ago
Written by
Mackenzie TaylorPosted 2 weeks ago
With TikTok being the number one app on the planet at the moment, making sure that youāre timing it right when it comes to posting your content online is key to making your videos go viral. But is there a ājust the right timeā when it comes to posting on TikTok, or is it all down to posting and hoping for the best? Weāre breaking it all down for you today on what the best time to post on TikTok is and how it can help you reach more people.
Jump to a section āØ
Is there a best time to post on TikTok? ā°
Honestly, the most important one and one that isnāt easily answered. We know, we know. But this is mainly because TikTok does a really good job at showing content to users that they will like on your For You Page (FYP). However, the main thing to consider here is that the videos on your FYP are only a few days old and not usually older than that (on the occasion they have content on there that is from weeks before, but this is very rare!). So making sure that you create content that is not only timely but is posted during a timezone where your audience is located and when theyāre online scrolling is very important!
Itās similar to why itās so important to find the best time to post on Instagramāyou always want your audience to see it right away and engage, and that way the social media apps actually share your content with more people.
The other thing to keep in mind when it comes to posting is how often you post. How often you post can majorly affect how your content is distributed across TikTok (the app recommends posting 1-4 times A DAY). One of the best ways to check this is by looking through your analytics and seeing how your posts perform on the app. Adjust until you find the perfect schedule for yourself!
But because you might be starting from zero and need some stats to get started, here are some past data to use to start making sure your videos start popping off.
Want to be the first one to use our analytics platform when we release TikTok? Sign up for Flick today to start using our platform to start tracking, scheduling, and analyzing your content today:
Why itās important to find the best times to post on TikTok
If youāre not posting during the time your audience is active and online, youāre missing out on engagement which could cost you your ability to go viral on that great piece of content you worked so hard at creating. Thereās no point in sharing a video with your audience if none of your audience is actually going to see it, right?
TikTok videos have the highest engagement rate per post out of any social media platform so itās a key part of your social media strategy. And that strategy means researching and finding the best time to post your content so every single one of your followers is actually seeing it, engaging with it, and sharing it with their own followers.
What is the best time to post on TikTok? š¤
Okay, letās dive into the data. According to Influencer Marketing Hub and Hootsuite, the best times to post during each day are:
Best time to post on TikTok on Monday
If you want to post on TikTok on Monday, you should post at 6am, 10am and 10pm.
Best time to post on TikTok on Tuesday
If you want to post on TikTok on Tuesday, you should post at 2am, 4am and 9am.
Best time to post on TikTok on Wednesday
If you want to post on TikTok on Wednesday, you should post at 7am, 8am and 11pm.
Best time to post on TikTok on Thursday
If you want to post on TikTok on Thursday, you should post at 9am, 12am and 7pm.
Best time to post on TikTok on Friday
If you want to post on TikTok on Friday, you should post at 5am, 1pm and 3pm.
Best time to post on TikTok on Saturday
If you want to post on TikTok on Saturday, you should post at 11am, 7pm and 8pm.
Best time to post on TikTok on Sunday
If you want to post on TikTok on Sunday, you should post at 7am, 8am and 4pm
All of these times are based on Pacific Standard Time.
When is the worst time to post on TikTok?
According to that same Influencer Marketing Hub report, the worst times to post on TikTok are:
When is the best time to post on TikTok for various industries?
- Fashion and Beauty: Evenings and weekends are typically popular times for this industry, as users may have more leisure time to engage with content. Posting during peak hours, such as 6 PM to 10 PM, can be effective.
- Food and Beverage: Posting around meal times, such as late morning or early evening, tends to garner more engagement. Additionally, weekends can be prime times as people often have more time to cook or dine out.
- Fitness and Wellness: Mornings and early evenings are popular times for this industry, as many users are looking for workout inspiration or wellness tips to start or end their day.
- Entertainment and Gaming: Evenings and weekends are peak times for entertainment and gaming content, as people often unwind and seek entertainment after work or school hours.
- Education and How-To: Posting during the afternoon or early evening can be effective for educational content, as users may be seeking knowledge or tutorials during their downtime.
- Travel and Lifestyle: Posting on weekends or during holidays can be beneficial for travel and lifestyle content, as users may be planning their next adventure or seeking inspiration for leisure activities.
How many times should I post on TikTok?
According to TikTok, you should be posting 1-4 times a day.
Tips on finding the best time to post on TikTok āļø
Look at your TikTok Analytics š
When it comes to finding out the best things that work for your TikTok, going through your TikTok analytics and analyzing the results are going to be the number one thing youāll want to do. How else are you going to know whatās working for your audience if you donāt know what they like, dislike, and are actually engaging with?
Answer: You wonāt!
The Video Views section in TikTok analytics is the best place to start if youāre looking for the best time to post. This section will help you get a general overview of what days were the best when it came to your content getting viewed.
Canāt see these numbers? Youāll need to switch your account to a Pro TikTok account to get all the audience and performance insights.
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Figure out where your audience is located
If youāre not sure where your audience is located, you might want to look at this ASAP. Because if they arenāt in the same timezone as you, you need to learn what time they are online so you can post when they are going to be active and engaged.
You can find this information in your analytics on TikTokāthe platform does a breakdown of the exact places your audience lives so you can schedule and post at the right times.
Look at your competition š
Another way to figure out the best time to post a TikTok is by looking at your competition. Take a moment to go through your competitionās TikTok videos and see which ones are the most popular. Check for patterns.
Do they post on a certain day? Do they post in the morning or at night?
Start testing your content during the same time they post and see if it works for you as well.
You can easily check how your competitionās videos are doing by seeing the views of each video on their page, shares, comments, and likes.
Know when your audience is online šÆ
This might be a āduh!ā but itās something we have to say so you donāt forget! Always check to see when your audience is online.
How do you do this? Make sure your account is in Business or Creator and go to your profile page.
- Click the three dots at the top right of the screen
- Click āBusiness Suiteā and āAnalyticsā
In there, youāll be able to see what time and what days are best for your audience.
Experiment with different posting times ā°
One of the best ways to figure out when your audience is online and going to engage is by experimenting with different posting times on TikTok. Anytime you post, check your analytics. Are they higher at a certain time? Lower at another time? Keep an eye on your analytics and figure out which timing is working best for you and your content.
If youāre just getting started on TikTok and want to get inspired by what others are doing, click here to see our favorite brands to follow on TikTok. And if youāre looking to get all the latest and greatest updates when it comes to social media, be sure to subscribe to our podcast where you can learn everything first!
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