Instagram Reels Analytics

Flick is an all-in-one Instagram marketing tool that covers Instagram Reels analytics, general Instagram analytics, Hashtag Management, social media scheduling, and much more. Creators, marketers, and small businesses all use this tool.

Flick’s Instagram Reels analytics track your performance across 20 key metrics. We track reach and potential reach to help you evaluate where to improve your Reels content. We measure your engagement to help you find your most popular posts and benchmark your performance against other accounts.

Of course, we track so many other helpful metrics on our app. Take a look at our open benchmarks to get a better feel for how the analytics tools work.

You can view Flick’s Reels insights easily using our platform. Log in to your Flick account, or start an account on a 7-day free trial. Once you’re in, click “analytics” on the left of your screen. Click the “Reels” option and scroll down to view all your Instagram Reels analytics from your account.

Yes, Flick has both an Android and iOS app. This simplifies your workflow since you’ll usually film, edit, and post reels on your phone, you might as well get your analytics done there too. Best of all, you can keep your notes there. It’s easy to do most of your social media work inside the app.

Yes, if you have a business or a creator account on Instagram, you can access Reels insights. Instagram tells you to go to your profile and tap in the upper-right corner to switch from a personal account to a creator account if you haven’t done so already.

Set your preferences through the Settings section under Select Account.In Instagram’s analytics section, you can view a bunch of basic stats like views, shares, and likes for each of your Reels. However, you might be looking for something a little more specific.

The better alternative to reels insights on Instagram is to use Flick. We track over 20 different metrics. Not to mention, we benchmark your analytics against your competitors. That way, you can see exactly what you need to do to get ahead. Our Hashtag Manager is unique and far exceeds any Instagram Reels analytics on their app.

If you can’t figure out how to view Reels insights, you probably don’t have them enabled. To do so on the Instagram app, go to Settings, click Account, and then click Branded Content Tools. There, you can turn on the “Insights” option for your account to get access to Reels insights.

This depends on your niche, different categories will have different benchmarks. Not everyone can go viral with millions of views. Especially if you’re running a small business account. In fact, it’s likely more profitable and more sustainable to run a smaller account in the long run. That way, you can have a defined audience. 

A good rule of thumb is that your Reel views should be about 2-20% of your followers. For larger accounts with millions of followers, you can expect a smaller share like 2-5%. Meanwhile, smaller accounts can expect 10-20% if they’re on track for success.

At the end of the day, the most important factor is engagement. Small accounts can expect much higher engagement on their Instagram Reels than they would have on other Instagram posts. However, the ideal engagement will vary by account size. Generally speaking 1-5% of your followers will engage with your Reels.

Yes, but only if someone shared your Reel to their Story, and only if they follow you. Otherwise, you won’t be able to keep track of this data. That said, business and creator accounts can keep track of the number of shares they make.

To find out who shares your Reels, go to your profile and find the Reels in question under the Reels tab. Then, click the settings (3 dots) in the right-hand corner of the Reel. Finally, click “View stories reshared”. Unfortunately, this feature will only work to track the Reels that you shared in the last 24 hours. It won’t be helpful for most analytics use cases.

Go to the Reels tab on your Instagram account and scroll down to see the number of views you got on each Reel. You don’t need to go to the analytics section.

You can also view this through your Reels insights and export it in a more manageable format. However, this data still doesn’t give you lots of insight when looked at out of context. A tool like Flick can give you a better idea of your reach and potential reach to help grow your account with Instagram Reels analytics.

While Instagram doesn’t count it when you view your own Reels, they will definitely count repeated watches from other users. This can be tricky in case people are watching your Reels in a loop. However, it’s unlikely that this type of behavior has much of an impact on your analytics. Most people will just navigate to the next Reel after watching yours.

Every time your Reel appears on someone’s screen, it counts as an impression. This means that rewatches count too. That means if your video reached 3,000 people, but it has 6,000 impressions, then the average person is watching your video twice. This tells you that your audience really likes your content since they’re constantly going back to watch it.

This issue is still up for debate. However, it’s commonly accepted that views are more important for virality. That said, you need a lot of likes to make sure that Instagram shows your Reels at the top of everyone’s feed. So it’s a two-way relationship. Your content need to be pretty engaging for the first people who see it, your followers. Then, Instagram pumps it out to everyone else.

Yes, Reels and videos on Instagram are generally considered far more engaging. In fact, Instagram CEO, Adam Mosseri recently mentioned that Instagram is trying to push video content more and more. If you just stick to photo posts, you’re going to get left behind as Instagram’s algorithm evolves.