Re: The best new feature from TikTok ⏰

Are you ready? Because snacks are going to be needed as there is a lot to discuss this week in social media!

Adam Mosseri went on some podcasts to explain how to grow on Instagram, AI chatbots are taking over the internet, the Hawk Tuah meme doesn't seem to be dying, a brand new tool to help you plan your content is here, and TikTok has released one of my favorite ever features (see below!). 

You ready? Let's get into it.

Talk about leaning in! TikTok sure is leaning into the idea of it being THE app for people to go to when it comes to recommendations—especially the travel related kind!

In a newly designed landing page, location tag pages are getting upgraded with different tabs.

You’ll now be able (or soon be able!) to scroll through different tabs for a destination like “hotels,” “food and drink,” “shopping,” and more. You’ll be able to scroll through a variety of different TikTok videos that have tagged restaurants, hotels, cocktail spots, and more in their videos from that location.

One of the coolest features, IMHO, is a button labeled “explore more places.” When clicking this button, you’ll be taken to a map of businesses that have been tagged in that destination. You’ll be able to scroll through a list of places with pricing, address, opening times, and, of course, TikTok videos.

• Uh oh, Meta looks to be tagging real photos as AI.
  
  

• Literally, WHY? Facebook is sharing things you might have in common with suggested friends and pages.
  
  

• Hot dang! Look out, Amazon. You might have some competition with Prime Day thanks to TikTok.
  
  

• It’s official! You can now share carousel posts with different aspect ratios!
  
  

• Uh, oh. User created AI chatbots are coming to an Instagram screen near you.
  
  

• See ya for the next 24 hours, and the next 24 hours only! Threads is working on disappearing posts.
  
  

• It’s finally here! The best way to put together your social strategy for Q3.
  
  

• It only took 10 years! X is giving insights into when your audience is most active.
  
  

• Is TikTok turning into Yelp? It sure seems that way with these new features.
  
  

• Could we be able to re-arrange our feed on Instagram soon? Mosseri might have hinted at just that.
  
  

• Simple things you can do in minutes to grow your Instagram account fast.

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Meta is making it easier than ever for businesses to A/B test their Reels—by automatically doing it for them.

If you have a business page and post a Reel, you will now get prompted to auto A/B test the Reel. The test will create variations of your Reel with different “captions, covers and more and distribute the top performer for you.”

This, alongside the auto-generated Reels templates Meta rolled out last year, shows Meta going full steam ahead on adding AI into every part of its platforms.

Hopefully this will eliminate some stress from marketers who constantly A/B test, but … we just have to wait and see how effective it really is.

From automating the creation of engaging content to analyzing user engagement for more targeted posts, here’s everything you need to know about generative ai in social media.

If you’re struggling to figure out the best time to post on TikTok, we’ve got you. Read through to find the best times for your video to go viral!

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