Is Amazon buying TikTok? 🧐

You ready for this? Because I don't know if you're ready for this. 

What a jam-packed week! We've got Instagram dropping new features to protect teens, YouTube announcing its biggest update ever, Amazon possibly buying a certain social media platform (say wut?), and SO much more.

It's time to get into this week in social:

Instagram is working on protecting the teens—or at least, adding teen accounts into the platform.

The new teen accounts, which have officially rolled out in the UK, US, Canada and Australia, will turn privacy settings on by default for anyone under 18.

Plus, all accounts will be private and content will be unviewable to those people that don’t follow them.

Parents who have chosen to supervise their kid’s accounts will be able to view who their kid is messaging and also what topics they tell Instagram they’re interested in. However, they will not be able to see the actual messages sent in DMs.

But how will Instagram know if a teen is lying about their age? In the US, it’ll be using AI to detect if a user is lying. It’s unclear how it’ll work in other countries.

One thing is for sure, teens tend to find a way to get around restrictions so will see how quickly that happens with this new account. 👀

• Well, Meta is back to training its AI using user’s public posts in the UK.
  
  

• Ruh-roh, it looks like the FTC is weighing in on social media companies and saying they can’t be trusted to protect user’s data.
  
  

• This can’t be surprising—about 40% of young adults get their news straight from TikTok.
  
  

• Super exclusive! Creators can now limit the number of subscribers on their Instagram page, and create a waitlist for others.
  
  

• The easiest (and free!) way to get on-brand captions for your social media posts.
  
  

• Eek! Looks like TikTok didn’t do too hot in the first court hearing in the US to stop the ban.
  
  

• Big yikes. LinkedIn has been training its AI with user’s data—without letting users know.
  
  

• Reels are getting links! Finally!
  
  

• New text features are coming to X.
  
  

• More ads are coming to YouTube and you can’t stop it.
  
  

• HUGE! You can now delete and re-edit your posts inside TikTok.
  
  

• Could Amazon be trying to buy TikTok?
  
  

• This is VERY cool. TikTok now auto-translates comments under videos.
  
  

• Meta (and many others) are joining together to ask the EU to loosen their AI regulations.
  
  

• No, Instagram isn’t letting people know when you zoom in on their photos.

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Last week at the Made on YouTube event, YouTube announced some serious updates to the platform—mainly tools that will help out creators even more on the platform!

What are the updates? Let’s dive in:

1. More AI generated backgrounds: Dream Scream is getting an upgrade with Veo, which adds realistic backgrounds and standalone video clips to Shorts.
   
   
2. Inspiration: Your Inspiration tab will now help give you suggestions that you can create easily. From ideas, titles, thumbnails, and outlines specific to your brand.
   
   
3. Communities: Ope, stealing from IG. Creators can now communicate with their audience directly using community pages to share and connect.
   
   
4. Auto dubbing: Yup, it’s finally here. Your videos will soon be able to be dubbed in multiple languages.
   
   
5. Hype up a video: Viewers can now hype up a video they really like to help small-to-medium-sized creators land on a weekly leaderboard.
   
   
6. YouTube Shopping: It’s almost fully rolled out! The affiliate program for YouTube shopping is soon coming to the USA.

And honestly? That’s just the tip of what’s being rolled out on YouTube. Find out more details here, and let me know what you’re most excited about!

The top trending sounds and songs you need to use to go viral this week. 

🤳 You Gotta Post Something: This trend uses humor to highlight the inner struggles for small businesses, content creators, and social media managers when it comes to posting online.

👀 Who's Jules?: This trend is a fun tongue-in-cheek one!  It often involves one person asking a seemingly casual question, prompting a surprisingly heartfelt or deeply personal response from another. 

🛑 Savannah, Slow Down!: This trend uses a comedic role-play to poke fun at someone who is over enthusiastic about something that is a bit … flawed. It’s a great trend that any brand or business can use to poke fun at themselves or others in their industry.

🎙️ When Your Mid Yap: This trend uses humor to highlight relatability. It starts with someone in mid conversation when they are struck by the thought or concern related to their business or social media. This usually causes a moment of panic or realization, leading to a humorous reaction.

Want more trends? Get daily notifications on trending audios with our AI Assistant, Iris. Start a free trial today!

Repurposing content for social media can seriously save you time and energy—plus give your audience what they really want from you! Here’s the best way to repurpose content for social media.

Want to grow you brand on Instagram? You might need to find Instagram influencers to help you spread the word. Here’s everything you need to know on how to find influencers for your niche.

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