Facebook's big redesign is here! 👀

Oof! What. A. Week.

It seems like Meta had a lot of fires to put out this week—especially after #crackergate (see below!)—and Facebook is doing THE MOST to get younger users to stay on the app.

Put your Do Not Distrub on and let’s get into the top stories of the week!

Facebook has decided it wants to officially be “down with the kids,” and redesigning the app is its first step.

The new big focus for the app? Entertainment and even more entertainment.

Over the years, there has been quite a decline in young people on Facebook (no shocker there!) and now Meta is looking for a way to bring those youngins back!

After noticing a shift of people being into Marketplace and Facebook Groups, Facebook had a lightbulb moment and is now leaning into connecting communities over being a social network.

🌎 Local: There will be a new tab called “Local,” where you’ll give local content (duh) from Marketplace, Groups, and Events all in one place. You’ll find new groups, local events, and more in this tab to help you connect with people and things in your area.

📍 Explore: The Explore tab is getting upgraded! Not only is it getting a more permanent spot on the app, it will now connect you with any and all interests you have. DIY photoshoots? Yes. Bengal cats? Absolutely. Whatever your interests, they will soon show up there in a new TikTok-style FYP.

🥳 Events: The events tab will now have a weekly and weekend roundups of things you can do in your local area based completely on what you like.

It seems like Facebook and Meta are truly leaning into the recommendations space. 😬

• Big one for brands—you can now turn off comments on Facebook and Instagram ads.
  
  

• Look out, folks. Even more AI recommended content is coming to your feeds.
  
  

• No, YouTube isn’t hiding the skip button.
  
  

• Your favorite brand can soon ask you to WhatsApp them via Instagram.
  
  

• This step-by-step guide will help you figure out your perfect customer for FREE.
  
  

• Yikes! X is now only paying creators based on engagement from premium subscribers and not ads.
  
  

• Instagram is working on a new feature to Blend your Reels with friends.
  
  

• Small businesses!!!!! Instagram is giving you the ability to save customer details all from DMs!
  
  

• Threads is working on burner accounts—you’ll soon be able to like things from a Finsta!!
  
  

• YouTube is adding templates to Shorts—yes, just like TikTok and Instagram.
  
  

• Four FREE tools to increase your social media reach in seconds.
  
  

• LinkedIn is adding even more games to its platform—we’re all looking for new ways to be distracted!
  
  

• Struggling to grow on TikTok? Follow these tips.

With Mackenzie and Ben Leavitt

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Facebook, Instagram, and Threads are taking moderation seriously … a little too seriously.

Over the past week, it looks like Threads and Instagram have been removing accounts and restricting others, and it seems like Adam Mosseri (Head of Instagram and Threads) is taking the heat.

Here are a list of things that people have been removed or restricted for:

• Mentioning the word “cracker jacks”
• Joking about “wanting to die” because of how hot it was outside
• Sharing stories about Meta’s AI
• Claiming that someone is underage … even after sharing their ID

Did #crackergate (as people have been calling it) happen because Meta has been getting slapped on the wrist for not moderating enough? Potentially, but it’s frustrating for all users who use Meta’s platforms regularly.

Were you a victim of #crackergate?

The top trending sounds and songs you need to use to go viral this week. 

👑 Everyone Is A Princess: Use this funny audio to show off the humorous side of your brand or business. While using the audio, highlight your employees and what a fun workplace you have.

💦 Always Disintegrate Me With Water: This audio can be used in a serious way or a tongue-in-cheek way. Use it to explain something that someone should do to make their life a bit easier (i.e. by using your product/service!) or something you do that some people do that might not be the best idea. 

🕺 In The Clurb: This trend humorously illustrates the disconnect between those deeply ingrained in a specific culture, brand, niche, and those less familiar with it.

😬 How Would You Rate Yourself?: This trend uses a humorous audio track of someone being interviewed. This is a great way to show off your brand, who you are, and what you do.

Want more trends? Get daily notifications on trending audios with our AI Assistant, Iris. Start a free trial today!

In need of some engaging ideas for your Instagram Reels content? Look no further, we’ve got your back. Here are our top 15 Reels formats!

We walk you through how to find and utilize the best hashtags for your Instagram Reels to get you higher engagement and better reach on your video content.

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