That’s it. That’s the name of the game.
Trial Reels launched on Instagram a few weeks ago. A lot of people were scratching their heads wondering why they would use such a silly feature—well, it looks like the answer is here:
You’ll grow on Instagram.
Trial Reels, in case you don’t know, are Reels you can share with non-followers that won’t appear on your feed. Once it has been posted and you get enough data based on how many people watched, saved, and followed you from the video, you can decide whether to post the video or not.
While this is a great way to test new content, a lot of creators are actually doing something else—posting old content.
In the past two months, this growth hacking tool has helped many creators reach new audiences with their old videos and grow quickly.
And no, it doesn’t seem like Instagram or Meta care that you’re doing this. As long as you’re using the platform, they seem happy.
Give it a try and see! Go back through your Reels archives, select a video that has worked for you in the past, and post it as a Trial Reel.
Let me know your results!
