Completion Rate on Instagram: Everything you need to know.
The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.
Has Completion Rate on Instagram changed over time?
| Date | Completion Rate | Change | Accounts |
|---|---|---|---|
November, 2024 | 86.75% | +0.08% | 15,791 |
October, 2024 | 86.68% | -0.22% | 16,224 |
September, 2024 | 86.87% | +1.40% | 16,722 |
August, 2024 | 85.67% | -0.26% | 16,858 |
July, 2024 | 85.89% | +0.67% | 17,445 |
June, 2024 | 85.32% | +0.40% | 15,616 |
Frequently asked questions
Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.
What is the "Completion Rate" metric?
The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.
How can I improve my Instagram stories' "Completion Rate"?
To improve your story completion rate, you need to study what kind of story content is causing your audience to drop off. You can read more about this here.
What is the average monthly story completion rate on Instagram across all accounts?
The average monthly story completion rate on Instagram is 86.7%. If you would like to see how your account compares, log in to your Flick account or start your free trial.
Product
© 2023 Flick.Tech LTD | All rights reserved.