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Everything You Need to Know About the Threads Algorithm

Meta has officially released exactly how the Threads algorithm works. Here’s everything you need to know about Threads in 2024.

Posted 9 months ago

Written by

Mackenzie Taylor

Posted 9 months ago

Meta has decided to be kind to its users and allow people a sneak peek into the ins and outs of the Threads algorithm. Now, if you’re not on Threads yet and are unsure if you want to be on there at all, we totally feel you! Another social media app? Who has the time?!

However, as Threads is becoming more and more popular, you could be missing out on reaching a whole new audience if you’re not on the app. Today, we’re taking you through everything we learned about the Threads algorithm according to Meta.

Jump to a section ✨

How Threads’ algorithm works
How to customize your Threads feed
What signals does Threads use to recommend content?
Frequently asked questions about Threads
- How do you go viral on Threads?

How Threads’ algorithm works

Like any social media platform, Threads algorithm uses AI to determine what you would like in your feed. However, for the AI to actually know what you want—you need to help it along so it learns.

The AI predicts what you’re going to like or what you’re going to be into (like “How to Make the Best Sourdough Starter,” if you’re me). How do they predict what you’re going to be into? Well, it’s based on a few things like who you follow, like, or engage with the most.

Here’s an exact breakdown of exactly how the AI works to get you the right predictions:

Info gathering

AI will go through the content posted on Threads and cross-reference it to previous things you have liked and engaged with.

Leverage signals

The AI will take the info it has gathered and put “input signals” (aka data around the content it thinks you’ll engage with) based on past engagement.

Rank content

Finally, the AI will rank the content based on the above. It leverages the data it gathers and starts suggesting content to you based on what it thinks you’ll enjoy.

Yes, it’s exactly how other social media platforms work. So, if you want your feed and algorithm to work for you, you have to start engaging, liking, and following people you enjoy—and I promise, you’ll start seeing the content you want!

How to customize your Threads feed

According to Meta, your Threads feed is based entirely on your activity. So the power is in your hands, my friend.

How can you customize your feed? Here’s how:

Unfollow: Start unfollowing people you no longer want to see content from. Seriously, it’s really easy to click the “unfollow” button.
Report: See something that isn’t part of the Community Guidelines, is false information, or spam? Report it! This will help Threads, plus it will stop you from seeing more content like that.
Share: Like something? Share it in your DMs, onto your Story, or share it to another app.
Mute: Don’t want to see someone’s content anymore but also don’t want to unfollow them (I can name a few family members that I feel that way about 🙃), mute them!
Hide: Click the “hide” button for content that you don’t ever want to see on your feed—this helps the AI figure out what not to show you.
See content only from people you follow: If you’re not interested in any content other than those you follow, you can click the Threads logo and select “following.” When you click this, it won’t show you any recommended content.

What signals does Threads use to recommend content?

To get into the nitty gritty of what Threads uses to recommend content, we’re going to dig into each section: