Best Social Media ROI Measurement Tools in 2024
Discover the best social media ROI measurement tools. Learn how Flick’s AI-driven analytics can optimize your social media strategy for maximum ROI. Learn how.
Posted 11 months ago
Written by
Mackenzie TaylorPosted 11 months ago
In 2024, figuring out the exact right strategy to nail your social media ROI doesn’t have to be as confusing as you’re making it. It’s all about the right tools that will help track your ad spend, nail down your ROI, and analyze those all-important conversion rates. By using these tools, you’ll get a better understanding of what your target audience wants from you and how you can win them over every single time.
Here at Flick, we’re making your social media game not just smarter, but more fun along the way. With our AI-powered tips, captions, hashtags, and more, we will help you every step of your social media journey. We’ve compiled a list of the top social media ROI measurement tools for 2024 that you need in your back pocket.
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10 Best Tools for Social Media ROI Measurement Tools in 2024
In the ever-evolving world of social media, measuring ROI is crucial for businesses and marketers. The right tools in the social media ROI measurement category can make a significant difference. Here are the top 10 tools for social media ROI measurement tools in 2024, each offering unique features and benefits to enhance your social media strategy.
1.Flick
Struggling to measure the effectiveness of your social media campaigns? Flick is a frontrunner in the social media ROI measurement tools category for 2024. This tool is not just about tracking numbers, it’s about understanding what works. Flick offers a suite of features that help you analyze and improve your social media content, ensuring that every post contributes positively to your ROI. With Flick, you can easily track engagement, reach, and conversions, making it simpler to refine your strategy and achieve better results.
Flick stands out in the social media ROI measurement arena with its comprehensive approach. From AI-driven content suggestions to in-depth hashtag analytics, Flick has you covered. This all-in-one solution ensures that you’re not just collecting data but also gaining actionable insights to enhance your social media presence.
“Without Flick, I wouldn’t be able to run and grow my business or personal brand the way I am. Whether it’s planning my posts ahead of time, or finding niche hashtags quickly, Flick helps me achieve my goals faster than ever before – it’s a must have platform for any business or brand that values their time and wants to leverage social effectively.” – Benjamin Leavitt, Instagram Coach & YouTuber
Key Features
- AI-driven content suggestions
- In-depth hashtag analytics
- User engagement tracking
- Conversion rate analysis
- Multi-platform support
Pros
- Comprehensive ROI analysis
- User-friendly interface
- Customizable reports
- Real-time data tracking
- Effective hashtag tool
Cons
- May require a learning curve for new users
- Limited integration with certain niche platforms
Pricing
Flick offers a range of pricing options tailored to different needs and budgets, ensuring that businesses of all sizes can access its powerful features.
Best for
Flick is ideal for marketers and businesses focused on maximizing their social media impact and understanding the true ROI of their efforts.
2.Sprout Social
For those seeking a robust solution in social media ROI measurement, Sprout Social is a top contender in 2024. This platform excels in offering a unified view of your social media efforts, translating data into actionable insights. With Sprout Social, you can track and analyze your social media performance, understand audience engagement, and optimize your strategies for better ROI.
Sprout Social’s strength lies in its comprehensive message inbox and an array of features for content scheduling, campaign tracking, and analytics. It’s an indispensable tool for businesses aiming to streamline their social media management and ROI measurement.
“A great tool for small teams, but it has room to grow.” – Skylar B.
Key Features
- Unified message inbox
- Content scheduling
- Campaign tracking
- Social media analytics
- Sentiment analysis
Pros
- In-depth analytics
- Effective daily usage
- Comprehensive reporting
Cons
- Higher price point
- Limited support for some social networks
Pricing
- Sprout Social offers pricing plans ranging from $249/month to custom pricing, catering to various business sizes and needs.
Best for
- Sprout Social is ideal for businesses and agencies requiring a detailed and comprehensive tool for social media management and ROI analysis.
3.Unbox Social
Unbox Social is a versatile tool in the social media ROI measurement category, perfect for brands and agencies looking to track and analyze their social media performance comprehensively. With features like influencer tracking and competition analysis, Unbox Social offers a unique perspective on social media ROI.
Unbox Social combines influencer marketing, competition tracking, and analytics in one platform, making it a one-stop solution for social media ROI measurement.
“This tool is not perfect, but it’s beneficial.” – Xig.e Social Media Analyst
Key Features
- Social media scheduling
- Influencer tracking
- Competition tracking
- Detailed analytics
Pros
- Comprehensive analytics
- User-friendly interface
- Effective customer support
Cons
- Not free
- Challenging for beginners
- Limited features on lower-tier plans
Pricing
- Unbox Social’s pricing ranges from $9/month to $129/month, offering options for various business sizes.
Best for
- This tool is particularly suited for small businesses and teams in diverse industries, such as restaurants and retail stores.
4.Planoly
Planoly stands out in the social media ROI measurement tools category, especially for those focusing on visual platforms like Instagram. It simplifies the process of planning and scheduling content, offering a clear view of your social media calendar and its impact on ROI.
Planoly is a visual planner and scheduler, making it a go-to choice for businesses and individuals who prioritize aesthetics alongside functionality in their social media strategy.
“Easy to use and schedule media in advance” – Michelle D., CEO and Founder
Key Features
- Visual planning and scheduling
- Multi-platform support
- Content collaboration
Pros
- Visual-focused features
- Affordable pricing
- User-friendly interface
Cons
- Limited collaboration with clients
- Restricted platform connections
Pricing
- Planoly’s pricing is accessible, ranging from $13/month to $43/month.
Best for
- Ideal for individuals and small businesses with a focus on Instagram marketing.
5.Sendible
Sendible is a comprehensive tool in the social media ROI measurement category, designed to enhance the efficiency of social media management for businesses and agencies. It offers a blend of features for content collaboration, analytics, and reporting, making it a valuable asset for ROI-focused social media strategies.
Sendible’s balance between functionality and affordability makes it a preferred choice for businesses looking to manage their social media presence effectively while keeping an eye on ROI.
“Sendible does everything we need as an Agency with no fuss” – Lorna S., Small Business Owner
Key Features
- Social management
- Advanced reporting
- Social analytics
- Content collaboration
Pros
- Cost-effective
- Strong reporting capabilities
- Efficient team collaboration
Cons
- Occasional posting errors
- Limited mobile app functionality
Pricing
- Sendible’s pricing ranges from $29/month to $750/month, accommodating a wide range of business needs.
Best for
- Suitable for businesses of all sizes, particularly those prioritizing collaboration and reporting in their social media strategy.
6.Vista Social
Vista Social is a user-friendly and affordable tool in the social media ROI measurement category, ideal for small businesses and teams managing multiple social media accounts. It offers a comprehensive set of features for content scheduling, analytics, and reporting.
Vista Social’s affordability and ease of use make it a popular choice for small businesses and startups looking to measure and improve their social media ROI without a steep learning curve.
“Vista Social: A Powerful and User-Friendly Social Media Management Platform” – Marina L., LCS – Senior Account Manager – FinTech – Google, Small Business Owner
Key Features
- Multi-account management
- Content scheduling
- Social media analytics
- Reporting tools
Pros
- Affordable pricing
- User-friendly interface
- Comprehensive analytics
Cons
- Limited advanced features
- Basic reporting on lower-tier plans
Pricing
- Vista Social offers a free plan and paid plans starting at $3/month per social profile.
Best for
- Ideal for small businesses and startups looking for an affordable and straightforward social media management tool.
7.Agorapulse
Agorapulse is a robust tool in the social media ROI measurement category, offering a range of features for businesses and agencies. Its strengths lie in social media monitoring, engagement tracking, and detailed reporting, making it a comprehensive solution for ROI-focused social media strategies.
Agorapulse combines social media management, monitoring, and reporting in one platform, offering a holistic approach to social media ROI measurement.
“The desktop version works so great, but mobile app could use work.” – Vanessa A., Small Business Owner
Key Features
- Social media management
- Monitoring and engagement tracking
- Detailed reporting
- Content scheduling
Pros
- Comprehensive feature set
- Effective engagement tracking
- Detailed analytics
Cons
- Higher price point
- Learning curve for new users
Pricing
- Agorapulse offers pricing plans starting at $99/month, catering to medium to large businesses and agencies.
Best for
- Ideal for medium to large businesses and agencies requiring a comprehensive tool for social media management and ROI measurement.
8.Hootsuite
Hootsuite is a well-known player in the social media ROI measurement tools category, offering a wide range of features for businesses of all sizes. Its strengths include content scheduling, social media monitoring, and analytics, making it a versatile tool for ROI-focused social media strategies.
Hootsuite’s extensive platform support and integration capabilities make it a go-to solution for businesses looking for a comprehensive social media management tool that can handle multiple networks efficiently.
“Great Functionality, but One of the More Expensive Options” – Dr. April M., Business Consultant & Professional Speaker
Key Features
- Multi-platform support
- Content scheduling
- Social media monitoring
- Analytics and reporting
Pros
- Wide range of features
- Extensive platform support
- Effective analytics
Cons
- Can be overwhelming for beginners
- Higher pricing for advanced features
Pricing
- Hootsuite offers plans ranging from $49/month to custom enterprise solutions.
Best for
- Ideal for businesses and agencies managing multiple social media accounts and requiring extensive platform support.
9.Buffer
Buffer is a user-friendly tool in the social media ROI measurement category, known for its simplicity and effectiveness. It’s particularly suitable for small businesses and individuals looking to streamline their social media management and track ROI with minimal complexity.
Buffer’s simplicity and ease of use make it a favorite among small businesses and solo entrepreneurs who need an uncomplicated yet effective tool for social media ROI measurement.
“A platform that helps to manage multiple social media pages” – Vishal R., Operations Manager, Mid-Market
Key Features
- Simple content scheduling
- Social media analytics
- User-friendly interface
Pros
- Easy to use
- Affordable pricing
- Effective analytics
Cons
- Limited advanced features
- Basic reporting capabilities
Pricing
- Buffer offers a free plan and paid plans starting at $15/month.
Best for
- Ideal for small businesses, freelancers, and solo entrepreneurs looking for a straightforward social media management tool.
10.Later
Later is a visually oriented tool in the social media ROI measurement category, perfect for brands focusing on platforms like Instagram and Pinterest. It offers features for visual content planning, scheduling, and analytics, making it a great choice for businesses prioritizing visual storytelling in their social media strategy.
Later’s focus on visual content planning and scheduling sets it apart in the social media ROI measurement tools category, making it a top choice for visually-driven brands.
“Great for scheduling and finding best times to post” – Kate B.
Key Features
- Visual content planning
- Scheduling for Instagram and Pinterest
- Analytics and reporting
Pros
- Strong focus on visual content
- User-friendly interface
- Effective analytics
Cons
- Limited functionality for non-visual platforms
- Basic reporting on lower-tier plans
Pricing
- Later offers a free plan and paid plans starting at $15/month.
Best for
- Ideal for brands and businesses focusing on visual storytelling on platforms like Instagram and Pinterest.
FAQs
What is a Social Media ROI Measurement Tool?
A social media ROI measurement tool is a digital solution designed to assess the effectiveness of social media campaigns. It calculates the return on investment by analyzing metrics like ad spend, engagement rates, and conversion rates.
Why Would I Need a Social Media ROI Measurement Tool?
You need a social media ROI measurement tool to understand the financial impact of your social media activities. It helps in determining whether your strategies are cost-effective and contributing positively to your business goals.
When Should I Use a Social Media ROI Measurement Tool?
A social media ROI measurement tool should be used whenever you’re running social media campaigns. It’s essential for tracking the performance of these campaigns and ensuring that your investment in social media is yielding positive returns.
How Can You Measure ROI for Social Media?
Measuring ROI for social media involves calculating the return you get from your social media activities compared to the investment you put into them. This can be done by tracking metrics such as engagement rates, conversion rates, and overall traffic driven from social media to your website or other business platforms. It’s about understanding how much value your social media efforts are adding in terms of revenue, brand awareness, and customer engagement.
What is the Tool to Measure ROI?
The tool to measure ROI for social media is a specialized software or platform that provides analytics and insights into your social media performance. These tools typically offer features like tracking engagement, conversions, and ad spend, allowing you to calculate the return on your social media investment effectively. Flick, for example, offers AI-driven content suggestions and in-depth hashtag analytics, making it an ideal tool for measuring and enhancing your social media ROI.
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