How to Create a Social Media Pitch Deck
Having a social media pitch deck is key to getting new clients if you’re a social media manager or agency. Here’s how to create your own.
Posted 3 months ago
Written by
Mackenzie TaylorPosted 3 months ago
Oh, man. The social media pitch deck! Itâs a hard one to get started but once youâve got it completely nailed down, you will âwowâ all of your future potential clients. If youâre ready to start pitching new clients in the most effective way possible, youâll need the best social media pitch deck and this is how to do just thatâŚ
Jump to a section â¨
- What is the average length of a social media pitch deck?
- Can I reuse the same pitch deck for multiple clients?
- What is the best way to deliver a social media pitch deck?
- How can I make my pitch deck more visually appealing?
- What metrics should I include in my pitch deck to demonstrate my success?
- How can I address potential objections during my pitch?
- What software can I use to create a social media pitch deck?
How to create a social media pitch deck âď¸
Now that you have a pretty good idea of what a pitch deck is, now itâs time to start creating one for yourself!
âBut how in the world do I do that?â We can hear you ask. Well, here are a few simple steps to getting started and creating a pitch deck that is perfect for you.
1. Research the prospective client đ
Okay, first things first, who in the world is the client that youâre about to pitch to? What do they do? What do they sell? What do you believe their overall goals are when it comes to social media? You need to research, research, research.
This will help you identify any areas that they might not be doing well in and where you can slot yourself in and give them the best social media of their life! How will taking over their social media benefit them? That is the thing to focus on when doing your initial research on the client.
Need help with researching and auditing your potential clientâs Instagram and social? Download our FREE Instagram audit checklist:
What are some things you can look out for when working on your pitch?
- What products and services does the potential client sell?
- Where are they located in the world?
- Who are their competitors?
- How much knowledge does the team have of social media?
- What is their overall budget?
- Do they have social media accounts already?
When you start doing the initial research on the company, think of those questions above when diving deeeeeep. Itâll help you break down exactly how you can help them and is a great starting point when you start building out and personalizing your social media pitch.
2. Customize your pitch deck to the client đ¨
Sweet! Now youâve done your research and know everything there is to know about your potential client! Itâs time to start breaking down everything you learned to create the most kickass social media pitch deck for them. Consider using an AI presentation maker to streamline the creation process and enhance your deckâs quality.
The more personalized and customized the pitch deck, the better your chances are at capturing the attention of your potential client.
So think of your customer every step of the way when creating this deck. Do they have a small budget? Youâre not going to suggest expensive ads. Focus on their specific pain points as a companyâdo they have no social media presence at all? Talk about how youâre going to build up their profile online giving very specific examples and showcasing how this will help them in the long run.
By making the pitch deck hyper-personalized, itâll show the brand, business, or client that youâre there to help them out in the best and most efficient way you can. Consider using a pitch deck presentation template to optimize time and effort.
3. Introduce yourself (and your team!) đ
You finally have the clientâs attention, itâs time to introduce yourself (and your teamâif you have one!). Who are you? What work have you done in the past? Why are YOU the best person for the job?
Go into detail on people, brands, and clients youâve worked with in the past. How have you helped them grow? Give the stats and figures so you can do quick highlights on how youâre kicking butt in the social media game.
4. Define the problem and your solution đŹ
Perfect. The client knows who you are, why youâre good enough for the job, and what youâre going to do for them so now itâs time to show the client what theyâll gain from hiring you specifically!
Thereâs a reason theyâre looking for your services. Thereâs a specific problem they have, so how can you help them? Whatâs the issue they have? Define the unique problem they have and make sure your pitch is personalized to their specific needs and how your services will help them.
For example, say they donât have any Reels or TikToks and they are in need of video content that youâre an expert on. Tell them exactly how these videos will help them with their social media. How your Reels and TikToks will boost their accounts. How you will go about helping them with these videos.
Being able to give a detailed strategy on how you can help them can help take your social media pitch deck to the next level!
5. Explain how you work đ
Explain how you work with your clients. This is helpful for your potential client to know exactly what to expect from you.
Things you should outline when you put together this portion of your pitch deck:
- The services you provide and deliver. Give your potential client an exact list of things you will provide to them. Communicate everything clearly so they know all of the ins and outs of what to expect.
- How youâll measure your results. Explain to the client how youâre going to measure their metrics. Your client will want to know if youâre worth your services to showing off how well their metrics have done month-per-month is important!
- How youâll check in. Explain how youâre going to get assets to your clients, how often youâre going to check in with them. Will you be doing weekly meetings? Will you be giving a monthly report? Add all that information!
Start a free 7-day trial with Flick to start tracking metrics for your clients in the most efficient way possible:
6. Include case studiesđ¤
Showing other clients and brands youâve worked with will be an essential part of your pitch deck! Show off how youâve worked with other people in the past and how well youâve done for them.
This provides social proof and better credibility for you and your company.
7. Leave time for questions đââď¸
Last but not least, give a summary at the end and leave time for questions for your potential new client!
Frequently Asked Questions
What is the average length of a social media pitch deck?
While thereâs no strict rule for the length of a social media pitch deck, aiming for 10-15 slides is generally a good guideline. However, the optimal length can vary depending on the complexity of your services and the specific needs of the client. If you have a lot of case studies or detailed data to share, you might need more slides. Conversely, a simpler pitch with fewer features might require fewer slides.
Can I reuse the same pitch deck for multiple clients?
While you can use a template or base structure for your pitch deck, itâs crucial to customize each one for the specific client. Tailoring your presentation to their unique goals, challenges, and industry will make it more effective and show that youâve done your research. For example, a pitch deck for a B2B tech company might focus on lead generation and brand awareness, while a pitch for a consumer goods brand might emphasize engagement and sales.
What is the best way to deliver a social media pitch deck?
The best way to deliver a social media pitch deck depends on the clientâs preference, the nature of your relationship, and the complexity of the presentation. Here are some options:
- In-person meeting: This can be the most impactful way to deliver a pitch, as it allows you to establish a personal connection and address questions in real-time.
- Video call: If an in-person meeting isnât feasible, a video call can be a good alternative. It allows you to share your screen and interact with the client in a more dynamic way.
- PDF or presentation link: For less formal pitches or clients who prefer to review materials on their own time, sending a PDF or presentation link can be a convenient option. However, you might miss out on the opportunity to address questions or concerns immediately.
How can I make my pitch deck more visually appealing?
A visually appealing pitch deck can help capture the clientâs attention and make your presentation more memorable. Here are some tips for creating a visually appealing deck:
- Use high-quality images: Choose images that are relevant to your topic and that complement your overall design.
- Maintain consistent branding: Use the same fonts, colors, and style throughout your deck to create a cohesive look.
- Keep it clean and uncluttered: Avoid overcrowding your slides with too much text or information. Use bullet points and concise language to keep your message clear and easy to follow.
- Use a consistent color palette: Choose a limited number of colors that work well together and create a visually pleasing aesthetic.
- Consider using design templates: If youâre not a design expert, you can use pre-designed templates to create a professional-looking pitch deck. If youâre not a design expert, you can use pre-designed templates when preparing a pitch for investors.
What metrics should I include in my pitch deck to demonstrate my success?
To effectively demonstrate your success, focus on metrics that are relevant to the clientâs goals. Here are some examples:
- Follower growth: If the client is looking to increase their following on social media, highlight the growth youâve achieved for other clients.
- Engagement: Show how youâve increased likes, comments, shares, and clicks for other clients.
- Website traffic: If the client is looking to drive more traffic to their website, demonstrate how your social media efforts have contributed to increased website visits.
- Sales: If the client is looking to generate more sales, show how your social media campaigns have led to increased conversions.
- Brand awareness: If the client is looking to improve their brand awareness, highlight how your social media efforts have helped to increase brand recognition and positive sentiment.
How can I address potential objections during my pitch?
Anticipating and addressing potential objections can help you build trust with the client and increase your chances of closing the deal. Here are some tips for addressing objections:
- Acknowledge the objection: Show the client that youâve heard their concern and that you understand their point of view.
- Address the issue directly: Provide a clear and concise answer to the objection, backed up by evidence or examples.
- Reframe the objection: Try to reframe the objection in a positive way, highlighting the benefits of your services.
- Offer a solution: If the objection is valid, offer a solution or compromise that addresses the clientâs concerns.
What software can I use to create a social media pitch deck?
There are many software options available for creating social media pitch decks. Here are some popular choices:
- Microsoft PowerPoint: A classic presentation tool that offers a wide range of features and templates.
- Google Slides: A cloud-based presentation tool that is easy to use and collaborate on.
- Canva: A user-friendly design tool that offers a variety of templates and graphics.
- Keynote: Appleâs presentation software, known for its sleek design and animation features.
- Haiku Deck: A simple and minimalist presentation tool that focuses on storytelling.
Should I include a call to action (CTA) in my pitch deck?
Yes, a clear call to action (CTA) is essential in your pitch deck. The CTA should encourage the client to take the next step, such as scheduling a follow-up meeting, requesting more information, or signing a contract. Here are some examples of effective CTAs:
- âLetâs schedule a meeting to discuss your social media goals in more detail.â
- âDownload our free guide to learn more about our social media services.â
- âReady to take your social media to the next level? Contact us today for a free consultation.â
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