How to Create a Social Media Pitch Deck
Having a social media pitch deck is key to getting new clients if you’re a social media manager or agency. Here’s how to create your own.
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Written by
Mackenzie TaylorJump to a section â¨
- What is the average length of a social media pitch deck?
- Can I reuse the same pitch deck for multiple clients?
- What is the best way to deliver a social media pitch deck?
- How can I make my pitch deck more visually appealing?
- What metrics should I include in my pitch deck to demonstrate my success?
- How can I address potential objections during my pitch?
- What software can I use to create a social media pitch deck?
Frequently Asked Questions
What is the average length of a social media pitch deck?
Can I reuse the same pitch deck for multiple clients?
What is the best way to deliver a social media pitch deck?
- In-person meeting: This can be the most impactful way to deliver a pitch, as it allows you to establish a personal connection and address questions in real time.
- Video call: If an in-person meeting isnât feasible, a video call can be a good alternative. It allows you to share your screen and interact with the client in a more dynamic way.
- PDF or presentation link: For less formal pitches or clients who prefer to review materials on their own time, sending a PDF or presentation link can be a convenient option. However, you might miss out on the opportunity to address questions or concerns immediately.
How can I make my pitch deck more visually appealing?
- Use high-quality images: Choose images that are relevant to your topic and that complement your overall design.
- Maintain consistent branding: Use the same fonts, colors, and style throughout your deck to create a cohesive look.
- Keep it clean and uncluttered: Avoid overcrowding your slides with too much text or information. Use bullet points and concise language to keep your message clear and easy to follow.
- Use a consistent color palette: Choose a limited number of colors that work well together and create a visually pleasing aesthetic.
- Consider using design templates: If youâre not a design expert, you can use pre-designed templates to create a professional-looking pitch deck. If youâre not a design expert, you can use pre-designed templates when preparing a pitch for investors.
What metrics should I include in my pitch deck to demonstrate my success?
- Follower growth: If the client is looking to increase their following on social media, highlight the growth youâve achieved for other clients.
- Engagement: Show how youâve increased likes, comments, shares, and clicks for other clients.
- Website traffic: If the client is looking to drive more traffic to their website, demonstrate how your social media efforts have contributed to increased website visits.
- Sales: If the client is looking to generate more sales, show how your social media campaigns have led to increased conversions.
- Brand awareness: If the client is looking to improve their brand awareness, highlight how your social media efforts have helped to increase brand recognition and positive sentiment.
How can I address potential objections during my pitch?
- Acknowledge the objection: Show the client that youâve heard their concern and that you understand their point of view.
- Address the issue directly: Provide a clear and concise answer to the objection, backed up by evidence or examples.
- Reframe the objection: Try to reframe the objection in a positive way, highlighting the benefits of your services.
- Offer a solution: If the objection is valid, offer a solution or compromise that addresses the clientâs concerns.
What software can I use to create a social media pitch deck?
- Microsoft PowerPoint: A classic presentation tool that offers a wide range of features and templates. Additionally, if youâre using Microsoft 365, Microsoft 365 Backup can help ensure your presentations are securely backed up.
- Google Slides: A cloud-based presentation tool that is easy to use and collaborate on.
- Canva: A user-friendly design tool that offers a variety of templates and graphics.
- Keynote: Appleâs presentation software, known for its sleek design and animation features.
- Haiku Deck: A simple and minimalist presentation tool that focuses on storytelling.
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