How to Manage Your Instagram Hashtags on the go

It’s important that you realize you should be using different hashtags on each post, that are contextually relevant to the content you are putting out. Additionally, if you want to see results when it comes to your hashtags, you should be implementing a hashtag strategy. Copying and pasting the same hashtags for every post won’t help you see results. Overusing hashtags not only means that your content oversaturates these hashtag groups but also that the hashtags you use over and over again, might not be relevant to each of your posts.

Believe it or not, Instagram knows this and will favor posts that use hashtags that are contextually relevant to the actual content. Instagram uses Facebook’s image recognition software, to learn how to categorize visual content, and the more accurate you are, the more likely your posts will perform well. It also makes sense that if someone is looking to find some yoga tips, that they don’t find a how-to boxing video.

So, it’s important you categorize the hashtags you know you will be using for your account, into different collections. If you are a fitness account, you might have a collection that holds hashtags purely relevant to motivational quotes, a collection for yoga tips and a collection for gym selfies. Whichever way you create your collections, make sure they make sense for your account – more on how to build your collections, here.

Once you have your strategy on lock and have created hashtag collections for the different types of content you post – save them to your Flick account!

Here’s where the magic happens, in the form of our Flick Assistant hashtag manager app.

If you already have a Flick account, you can download our app for free. The app will calibrate to your account and will load all of your saved collections on your phone, where you can manage the hashtag collections that you’ve already done the background research for. Now your hashtags are with you wherever you are, whether you’re on the bus on the way to work, or on holiday in the sun – if you need to post, you can.

When you go to create your next post, just head over to the Flick Assistant app.

Here, you will be able to see all of your saved collections. Select the collection or collections you want to pick from, copy the hashtags you want to use to your clipboard and paste them into your post – easy as pie! This means you can say goodbye to a crowded notes section on your phone, and say hello to researched hashtags that will get you results, in a much simpler format.

You can also mix and match hashtags from different collections before you export them, in case you are posting a piece of content that crosses over between two of your different collection sets. For example, if your post is about fashion and beauty, and you have a collection for each, you can mix and match hashtags from both for optimum results.

Once you’ve posted, you can check your analytics in the app. Here, you’ll be able to see your follower growth analytics, to get a clearer picture of how your posts, and therefore your hashtags, are performing on a daily basis. You’ll see a growth summary day-by-day and will be able to speculate as to which hashtags might be reaching (and obtaining) your target audience.

After you have seen what is working and what isn’t, you can change the hashtags you use within the app, to improve your performance.