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How to Hide Likes on Instagram: A Step-By-Step Guide

Want to hide your Instagram likes? Look no further. Here’s our how-to guide on how to hide Instagram likes on all of your posts.

Posted last year

Written by

Mackenzie Taylor

Posted last year

Oh, Instagram likes. Do they matter that much to your overall goals anymore, or should you focus on other things than the pesky number of people who are double tapping your photo? Instagram sure thinks you should be looking at other things which is why they added the feature of being able to hide likes on your photo. Hiding likes on your Instagram posts is easy to do, reversible, and can seriously help you stop worrying about numbers so much if you’re too focused on them. Here’s how to hide your Instagram likes and start focusing on creating content that you actually like and want to share.

How to hide likes on Instagram

If you’re looking to hide your Instagram like count so only you can see how many people have clicked the heart next to your content, it’s super easy to do:

Go to your profile and hit the hamburger menu in the right-hand corner.
Click “Settings”
Click “Privacy” and then “Posts”
At the top, you’ll see “Hide Like and View Counts.” You can switch that on or off, depending on if you want the likes to be seen or not.

How to hide likes on individual Instagram posts

Not wanting to turn off likes for your entire Instagram feed but for a specific photo? You can absolutely do that!

Create a post as you normally would.
On the final screen when you’re writing your caption and adding your location and hashtags, scroll to the bottom where it says “Advanced Settings.”
On this page, you can toggle the “Hide like and view counts on this post” so no one can see the number of likes you get on that specific post.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

Already posted and want to hide the number of likes you got? No problem! All you have to do is:

Tap the three dots in the corner of the screen above the post
From the pop-up menu, click “Hide like count”

It really is that easy and gives you peace of mind if you keep frantically checking the number of likes you’ve gotten on a certain post. Trust us, we know what that’s like and it’s not fun!

Does hiding your likes on Instagram lower engagement?

Nope! All it does is hide the actual number of likes you get from users. Instagram still tracks the number of likes (which you can see!) and helps Instagram track what’s doing well and when to push it within the algorithm.

Curious about how the algorithm works? Click here to read our guide on how to get boosted inside Instagram’s algorithm.

How to track your hidden Instagram likes

Want to track your likes and overall engagement but not sure where to go?

Instagram Insights

Instagram’s own analytics tool will help you get an overall breakdown of your account, including how many accounts you’ve reached, how many people liked your content, your followers, saves, and so much more.

To view Instagram Insights, you need to have a Business or a Creator account. Click here to learn how to switch your account and if it’s the right option for you.

From your account:

Go to your profile and click “insights” underneath your bio.
Scroll until you see “Content You Shared” which will show you all the content you’ve made during your selected period (Instagram defaults to 7 days).
Click the arrow symbol on the side
From this page, click on “metric” at the top and select “likes” in the pop-up menu.
All the posts you’ve made during the selected period will populate with the number of likes you received on each post.

Flick

Flick has detailed insights on each and every one of your posts through our Analytics tab. All you have to do is:

Log in to your Flick account
From the side, click “Analytics”
At the top of the Analytics tab, click “Content”
From here, you’ll get a list of all the content you’ve posted during a selected time frame, along with how many likes you got on each post. You’ll also get detailed analytics into ranked hashtags, engagement rate, reach, and so much more.

Start your free trial with Flick to deep dive into the analytics that matter the most to you and your account.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.

Content

How to hide likes on Instagram

How to hide likes on individual Instagram posts

Does hiding your likes on Instagram lower engagement?

How to track your hidden Instagram likes

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