9 of the Best Free Social Media Management Tools
From fun Instagram Stories to royalty-free images to scheduling your posts, everything on this list are things every social media manager needs to download right now.
Posted 3 years ago
Written by
Mackenzie TaylorPosted 3 years ago
Scouring the internet trying to figure out which social media management tools you need to up your social media game? We’ve got you. From fun Instagram Stories to royalty-free images to scheduling your posts, these are the free social media management tools every social media manager needs to download right now.
Canva
With Canva, you can upload your brand fonts and images, plus select one of their 8,000 (!!) templates to completely make your own.
And one of our favorite features? You can use it on the desktop or on the app! So whether you’re looking to make something from the office or on the go, Canva will always be there for you.
Filmm
Video content is so important on social media right now! Instagram announced last year that it’s no longer a photo-sharing app, and instead would be focusing heavily on video content. Filmm is a great app for you to use when you want to create interesting, beautiful, and fun videos. You can select a variety of different filters and styles to make beautiful videos to share with your followers.
Adobe Lightroom CC
If you’re looking to take your photos to the next level, we highly recommend downloading the Adobe Lightroom CC app on your phone! With the app, you can transform your photos with the variety of presets they have on offer, or create your own using the many editing tools they have in the app.
While the desktop version comes at a cost, the app version is completely free to use and will take your photos up a notch!
Over (Go Daddy Studio)
For those that are looking to create interesting, interactive, and fun content for your feed or story, Over (aka Go Daddy Studio) is the app for you. You can find a variety of templates and pre-designed layouts for you to drag and drop your content into—no design experience needed!
So if you’re in need of creating a quick Story, feed post, Facebook cover, or anything in-between, Over is an easy way for you to create incredible content that is on-brand … quickly. Just what you want and need.
Unsplash
In need of beautiful stock images to add to your posts? Unsplash is one of the best places to find beautiful, FREE stock images. Instead of the cheesy and meme-worthy images, you can find in a lot of free stock images, Unsplash has stunning and well-curated images that you can easily add into any of your posts.
Google’s Campaign URL Builder
If you’re working a lot with influencers or other brands on collaborations, we highly suggest setting up tracking links with Google. UTM tracking links (Urchin Tracking Module) are a specific code that you can add to the end of your URL to track where your traffic has come from, the route it took to reach you, where on the screen your visitors clicked, and which keywords were most effective.
All you need to do this is create a Google Campaign URL Builder where you have to fill out 5 parameters so you can add to your URLs.
Once the UTM link is created, you can share the custom URL with any of the influencers/content creators you’re working with to easily track how much traffic they’re bringing to your website.
Easy and effective!
Facebook/Instagram Creator Studio
If you’re looking to schedule out your content and track the analytics on your Facebook or Instagram pages, Facebook’s own Creator Studio will help you do just that. It’s a central place for you to manage both your Instagram and Facebook accounts and can help you:
👉 Monitor comments
👉 Create and place ads
👉 Manage multiple pages and accounts in one place
👉 Schedule out content
👉 Track engagement rate
You can also get access to a lot of other features on the apps, like scheduling out Instagram Videos and Stories!
Top tip: If the Creator Studio isn’t working for you, try out Flick for free for 7 Days! You’ll get incredibly detailed analytics on your account, plus access to our scheduler, hashtags and so much more!
Open Benchmarks
Open Benchmarks is a free resource tool from Flick that you can use to uncover areas you’re succeeding in and other places that could use some extra love and attention to help your account grow. If you’re a content creator, social media manager, small business, or just curious about your Instagram stats, being able to access reliable, up-to-date information that will help your account grow and succeed is a must.
Know of any other free social media management tools you think we should add to the list? Let us know over on Instagram!
More articles related to
Easy Instagram Audit Guide: Process, Tools and Checklist 2025
One of the first things you should do if you want to up your Instagram game, is running an Instagram audit. Not sure where to start? Let us help you!
Tania braukamper
2 months ago
6 Ways to Spot a Fake Instagram Account
Not sure if an account is real or fake? Here are the signs of a fake Instagram account, why there are so many phonies online, and how to stay safe on Instagram.
Mackenzie Taylor
Last month
User-Generated Content: What It Is and Why You Need It
User-generated content is the key to having a successful social media strategy. We’re taking you everything you need to know about UGC and how to make it work for you.
Mackenzie Taylor
2 months ago
Social Blade