Everything You Need to Know About Flick’s Instagram Analytics

Flick’s Analytics will give you the tools you need to start making data-driven choices and boost your account’s performance the way you’ve always wanted.

Posted 2 years ago

Written by

Mackenzie Taylor

Posted 2 years ago

Okay, so you created your Flick account, have all of your Instagram accounts connected, and now are trying to figure out all of the analytics you have access to through our suite. Tracking your analytics is the best way for you to track and measure how well your account is doing, where you could be improving with your content, and where you’re currently killing it. Whether that’s through hashtags, posting times, or increasing the number of people interacting with your Stories, Flick’s Analytics will give you the tools you need to start making data-driven choices and boost your account’s performance the way you’ve always wanted.

What are the different areas of Flick’s Analytics?

We have four main areas of our Analytics Suite to help you smash your Instagram strategy.

Overview Page: From here, you’ll get a quick overview of how your account is performing. You’ll see data from your latest posts, including performance metrics like follower count, reach, impressions, and profile activity.

Content Page: On here, you’ll find what content your audience is really enjoying from your feed posts, IG Video, and Story posts. Plus, you’ll discover how to reach more of your audience with better use of hashtags!

Hashtag Page: On the hashtag page, you will be able to understand which of your hashtags are performing best and get top-level insights into how your hashtag strategy is going using metrics like time ranking, rank ratio, and a lot more.

Account Page: From the account page, you’ll get a better understanding of your audience in great detail and keep on top of other metrics you don’t have on Instagram like profile conversion rate and reach rate.

On each of these pages, you’ll be able to access all of your historical data from your account so you can track how your account has grown continuously over time. Want to know how your account differs from this year compared to last? We can measure that for you.

What do all the metrics mean on Flick’s Analytics?

So now that you’re looking at your analytics, what in the world do they all mean?

Hero Metrics

Follower Change: Your change in followers over the selected time frame.

People Reached: The number of unique accounts that have seen any of your posts in the selected time frame.

Profile Visits: The total number of times your profile was visited in the selected time frame.

Website Clicks: The total number of times the link displayed on your profile has been clicked in the selected time frame.

Feed Post and IGTV Metrics

Posts Made: The total number of posts you’ve made in the selected time frame.

Hashtags Ranked: The number of unique hashtags that your posts have ranked on (Top Posts feed) in a selected time frame.

Engagements: The total number of likes, comments, saves, and shares you have received on your posts in the selected time frame.

Average Engagement Rate: The percentage of people who engaged with your feed posts compared to the number of people who saw them, averaged across the posts you’ve made in the selected time frame.

Story Metrics

Stories Made: The total number of Story posts you have made in the selected time frame.

Impressions: The total number of times your photos or videos were viewed on your Stories in the selected timeframe.

Completion Rate: The average percentage of users who viewed your story in its entirety (from the first frame right to the last story frame).

Can I get analytics on my hashtags?

You can! Through our analytics reports, you can get a full breakdown of your hashtag performance including the size of the hashtag, which hashtags you ranked on, and how long you ranked.

When you connect your Instagram account to Flick, we learn over time which hashtags are working for you, and combine this data up with our existing hashtag data to provide you with the insights you need to supercharge your hashtag strategy!

When you use hashtags, we track:

The size of the hashtag
The position you ranked in
How long you have been ranking

The hashtag analytics will then provide your breakdown of which hashtags are providing the most value across multiple posts. The scores are dynamic and the more you use a certain hashtag, the more accurate it gets.