15 Best Social Media Marketing Books To Expand Your Knowledge
If you’re looking to learn more about social media and the art of marketing online, you need to purchase these 10 social media marketing books now.
Posted last year
Written by
Alex RosonePosted last year
What if we told you, a social media manager, that your professional development could happen curled up under a blanket in your home? That you could wear sweatpants and pour yourself a glass of wine while you mastered your craft?
Allow us to introduce our list of the 10 best books for all social media managers. By picking up a copy of any of these, you can be sure youâre staying relevant, engaging in important discourse, and improving your career. And you can do it from the comfort of your couch (or your bathtub, or on the subway on the way to work, or wherever you can steal a moment to sit down with a good book).
Whether youâre looking to increase social media engagement, grow your business, improve interactions with clients, or develop more creative content, youâre bound to find something on this list to help you get there.
Shall we?
Jump to a section â¨
- Jab, Jab, Right Hook and Crushing It by Gary Vaynerchuk
- Influence: The Psychology of Persuasionby Robert Cialdini
- Social Media Marketing Workbook 2022by Jason McDonald PhD
- The End of Marketing: Humanizing Your Brand in the Age of Social Media and AIby Carlos Gil
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
- 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!by Andrew Macarthy
- See You On The Internet: Building Your Small Business With Digital Marketingby Avery Swartz
- One Million Followers: How I Built a Massive Social Following in 30 Daysby Brendan Kane
- Brand Storytelling: Put Customers at the Heart of Your Brand Storyby Miri Rodriguez
- Social Media Marketing: A Strategic Approachby Melissa Barker, Donald I. Barker, et al
- Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitabilityby Jeffrey Gitomer
- Fanocracy: Turning Fans into Customers and Customers into Fansby David Meerman Scott and Reiko Scott
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Contentby Ann Handley
Best Social Media Marketing Books
Ready to level up your social media marketing? Weâve curated a list of the best social media marketing books for you to add to your TBR list to take your marketing game to the next level.
Jab, Jab, Right Hook and Crushing It by Gary Vaynerchuk
One of the current best-selling social media marketing books on the market is âJab, Jab, Jab, Right Hookâ by Gary Vaynerchuk. This book provides valuable insights into creating engaging content and effectively using social media platforms to connect with your audience. âCrushing It!â by Gary Vaynerchuk is another popular social media marketing book. It offers practical advice and real-life examples of individuals who have successfully built their personal brands and businesses through social media.
Influence: The Psychology of Persuasionby Robert Cialdini
For those interested in understanding the psychology behind social media marketing, âInfluence: The Psychology of Persuasionâ by Robert Cialdini is a must-read. This book explores the principles of persuasion and how they can be applied to social media strategies.
Social Media Marketing Workbook 2022by Jason McDonald PhD
Jason McDonaldâs Social Media Marketing Workbook 2022 provides both lessons and exercises to give you the most hands-on learning experience. If personalized coaching isnât accessible to you, this is an excellent place to begin that kind of journey. Each chapter focuses on a different element of social media marketing, complete with âhomeworkâ and other various exercises that will cater to any brand and any marketing style. This book will keep you organized, streamline your learning, and help you plan for the future.
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AIby Carlos Gil
Since digital marketing is constantly on the rise, it is critical every social media manager keeps up to date with this ever-changing industry. In The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, Carlos Gil says goodbye to traditional marketing and focuses on how to infuse human elements into the digital aspects of your brand, how to better engage your audience, and how to break through the algorithm.
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
âContagious: How to Build Word of Mouth in the Digital Ageâ by Jonah Berger is a best-selling book that delves into the science behind viral content and how to create messages that spread organically through social media.
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!by Andrew Macarthy
If youâre looking for quick tips and tricks instead of a longer volume, Andrew Macarthy has you covered. This book highlights best practices for a variety of major social media platforms, which is perfect for social media managers handling multiple active accounts. These tips are equally valuable for beginners and experts so you can be certain there is something here for everyone, no matter your experience or your marketing goals.
See You On The Internet: Building Your Small Business With Digital Marketingby Avery Swartz
Avery Swartz, CEO of Camp Tech, provides a wealth of information in See You On The Internet: Building Your Small Business With Digital Marketing. This book focuses on how to maintain consistency across your entire online presence, beyond just social media. Swartz addresses the importance of understanding and using modern approaches to social media marketing, proper social media etiquette, and the best ways to customize your content for your audience and potential new consumers.
One Million Followers: How I Built a Massive Social Following in 30 Daysby Brendan Kane
In this book, as the title suggests, Brendan Kane chronicles his experience of amassing one million followers across social media platforms in the span of a single month. And while reading this book and employing suggested techniques does not guarantee youâll also gain a million followers in 30 days, it does mean youâll see a significant jump in your following and your engagement as a result of these new strategies. So if youâre looking to increase your followers and grow your presence, this is a great place to begin.
Brand Storytelling: Put Customers at the Heart of Your Brand Storyby Miri Rodriguez
Mimi Rodriguez, a creative journalist for Microsoft, uses this book to communicate the power of storytelling and how all social media managers can harness that power and use it to improve their marketing strategies. She focuses on employing emotional techniques, building and implementing an effective story for your brand, and the disadvantages of AI and machine learning.
Social Media Marketing: A Strategic Approachby Melissa Barker, Donald I. Barker, et al
If youâre new to social media marketing, this is the perfect book for you. Social Media Marketing: A Strategic Approach highlights the history of social media marketing as well as important foundational terms and concepts to help any beginner become familiar and comfortable with this medium. From goals to rules to monitoring to planning, this book is an excellent one-stop shop for amateurs looking to improve their craft.
Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitabilityby Jeffrey Gitomer
It is no secret social media management is an incredibly busy job. Odds are, youâre responsible for doing a million things at once, but have no fear; Jeffrey Gitomer is here to help. Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitability will help you maximize your time, increase efficiency, conquer procrastination, eliminate distractions, and optimize your habits. Give it a read and watch your level of productivity shoot through the roof.
Fanocracy: Turning Fans into Customers and Customers into Fansby David Meerman Scott and Reiko Scott
This father-daughter team of David and Reiko Scott dive into ways to increase engagement and promote loyalty in their book Fanocracy: Turning Fans into Customers and Customers into Fans. They highlight the importance of developing meaningful relationships with customers and fans, the social psychology behind these relationships, and the value in corporate culture.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Contentby Ann Handley
No matter what kind of social media managing youâre doing, odds are youâre writing quite a bit. Ann Hadleyâs Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content focuses on the importance of strong communication skills as well as how to improve your own through your writing. She details why writing matters, provides tips and lessons on grammar and mechanics, and covers the fundamentals of creating effective content.
Looking for even more ways to develop your social media voice and presence online? Take our FREE online caption course to learn how to write engaging Instagram captions that actually get you the engagement and reach you want.
Even better? Try out Flickâs AI Social Media Marketing Assistant! Youâll get instant access to content ideas, on-brand captions, hashtags that fit your content and so much more. Try it for FREE today.
More articles related to
SEO for Instagram: Tips to Boost Your Reach
Learn all of our tips and tricks on how to optimize your Instagram posts using SEO to increase your reach and visibility!
Mackenzie Taylor
Last month
6 Ways to Spot a Fake Instagram Account
Not sure if an account is real or fake? Here are the signs of a fake Instagram account, why there are so many phonies online, and how to stay safe on Instagram.
Mackenzie Taylor
2 weeks ago
Top 10 Top HubSpot Alternatives in 2025
Discover the top 10 HubSpot alternatives in 2025. Explore platforms like Flick Social for innovative, cost-effective digital marketing solutions.
Mackenzie Taylor
Yesterday